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Nobody called
until Spot TV changed the picture
It happened back in 1953. Avon began in only two markets and now uses a 230-station line-up in 190 different markets. In eleven years their share of the house-tohouse market climbed from 40%— to a giant 70%, by adding Spot TV to their existing advertising. Today, Avon's sales outstrip all other cosmetic companies, running a third ahead of the nearest competitor.
Avon calls on Spot TV to pre-condition customers for in-home sales. Spot TV can change the picture for you. For Spot TV is the flexible medium. It can cover the country or spot the market. TvAR— Television Advertising Representatives— can show you how to use this flexible
medium in eight major television markets. TvAR offers additional service to help you make the most of Spot TV. Example: A "Television Spot Test", enabling you to test the effectiveness of Spot TV on any of TvAR's eight stations throughout the country.
You get more out of your advertising dollar when you spot your markets with Spot TV. Avon learned that buying television by
TELEVISION TvAD \ ADVERTISING ■ VV* J REPRESENTATIVES, INCORPORATED
the market opened the big door to sales. Call TvAR and you can too.
Representing: WBTV CHARLOTTE (JEFFERSON STANDARD BROADCASTING CO.) • WTOP-TV WASHINGTON
AND WJXT JACKSONVILLE (POST-NEWSWEEK STATIONS) WBZ-TV BOSTON, WJZ-TV BALTIMORE,
KDKA-TV PITTSBURGH, KYW-TV CLEVELAND AND KPIX SAN FRANCISCO (GROUP W STATIONS)
TvAR Offices in New York, Chicago, Detroit, San Francisco, Los Angeles and Atlanta
October 12, 1964
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