Sponsor (Oct-Dec 1964)

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■''•. >r W Once... could be a fluke. Twice... another fluke? ilu ^""-^ ^ ^ Seven times... just can't be flukes! There must be a catch to it. Seven times — in seven major cities — media buyers were asked which local radio stations they chose for the bulk of their buying." In New York, Chicago, Boston, Philadelphia, St. Louis, San Francisco and Los Angeles they chose the CBS Owned radio station as one of the top three. Why? Because they're in familiar waters. They listen to their local stations. They know which ones provide a talk-and-information format. That's the setting they find particularly effective for their commercials. They talk to people around town. They know which local stations are respected for interesting, entertaining, responsible programming. In all seven cases, for format, for reputation, they chose the CBS Owned radio station. And they put their money where their choice is. They're hooked. THE CBS OWNED RADIO STATIONS WCBS New York, WBBM Chicago, WEEI Boston, WCAU Philadelphia, KMOX St. Louis, KNX Los Angeles, KCBS San Francisco Represented by CBS Radio Spot Sales ^Source: Study by Charles Harriman Smith/Associates, Inc. Available on request.