Sponsor (Oct-Dec 1964)

Record Details:

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£ iponsor OCTOBER 12, 1964 with a payoff Contests not only repay sponsors with dramatic public response, but also spur dealer interest and supercharge company advertising; and broadcast media play their part ■ The advertising vehicle known as a contest doesn't mean a thing all by itself. But like a good marriage, it becomes productive with the right pairing. Traditionally, contests have been mated with print. But the newest trend — and a great Service station promotion for Humble Oil's "Happy Motoring" spectacular was enforced with spots on 400 radio stations and more than 22 tv news programs. er stature for contests — is beginning to emerge with their increased use on broadcast media. Actually, most companies that have conducted contests like them because, properly planned, a good contest creates excitement, invigor .O0O?()OO PRIilES & GIFTS October 12, 1964 31