We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
that there was a product by that name. That's about all that I am
trying to do." In addition stations, the
to its list of 15 radio Burrow organization represents eight video facilities, also located in the Pacific Northwest.
However, to date only one radio spot has been devoted to tv. This involved a soon-to-open satellite of KTVB Boise. But there are plans to go more heavily into tv coverage at a later date.
Chuck Burrow is so pleased with
Sponsor and station representative Charles L. Burrow (I) reviews rates and coverage with KPAM-FM's Del Lesson (c), station manager, and Wally Rossmann, sales manager.
being a sponsor, as well as a station representative, that he now has a 52-time schedule on KPAM-FM. For this, he thanks Wally Rossmann, sales manager of the station. Rossmann, together with KPAMFM's station manager, Del Lesson, originally sold the advertising concept to Burrow.
When his current contract does expire, sponsor Burrow plans to take a short hiatus between advertising campaigns. When he returns to the air, "we probably will run more than one spot program per day — or take a 15-minute program where we can develop the copy a little further. ♦
DOROTHY GLASSER: buyer-rep partnership
'Tn a very real sense, buyers and sellers of time are partners, for both share the same objective: increasing the advertiser's sales. Each can help the other in reaching this goal," says Dorothy Glasser, media buyer for Kastor, Hilton, Chesley, Clifford & Atherton.
"The representative can aid the buyer by giving the best available schedule, not a short term arrangement," she continues.
"On the other hand, the more advance notice given about the buyer's objectives, the better the in-depth job a rep can do."
With KHCC&A for the past five
years, Dorothy handles timebuying for the following accounts: Norcliff Labs division of McKesson & Robbins, E. R. Squibb and WTS Pharmaceuticals. Before her present post, she spent three years at Herschel Deutsch & Co., buying for drug accounts such as Pharmaco. Prior to that, she started in advertising as a researcher with McCannMarschalk.
A Phi Beta Kappa graduate of New York University, Dorothy lists travel as one of her major interests. She recently returned from her third European trip. Other interests include theater, ballet and antique collecting.
October 12, 1964
41