Sponsor (Oct-Dec 1964)

Record Details:

Title:
Sponsor
Date:
Oct-Dec 1964
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Oct-Dec 1964)
Leaf #:
000119
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
September 28, 2023
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You get the point — color increases brand recognition, makes a (juality product really stand out ! People see color, want color, buy color. That's why 7-Up decided to go to color commercials for its "Festive Foods" promotion. For it takes color to do full justice to the delectable foods and the fine drinks they were showing. If stimulating the appetite and enlarging brand awareness are part of your selling program, shouldn't your TV commercials be October 12, 1964 giving your product the P/h,s of Color ? Even if your transmission must at present be black-and-white, you'll be well-advised to film in color now. Blackand-white transmission is e.xcellent; you'll be building a backlog of color material; and you'll find that you are way ahead in experience when everybody goes to color. And they certainly will — for color programming is on the rise, and sales of color TV sets are increasing rapidly. The whole country is going color. For the purchase of film, for service and technical queries, write or phone: EASTMAN KODAK COMPANY, Rochester, N. Y. 14650, or the regional sales divisions, 200 Park Avenue, New York, N. Y.; 130 East Randolph Drive, Chicago, 111.; 6677 Santa Monica Boulevard, Hollywood, Calif. FOR COLOR . . . Wi^MS'k.M^Ji wm^£ 49