Sponsor (Oct-Dec 1964)

THE CIHANGXNG SCENE: Recipe Booklet Receives Strong Tv Advertising Festive Fixin's with a Foreii>n Flair, a 24-page holiday booklet to be released by General Mills this November, is designed to combine up-to-date holiday recipes with the old-world traditional recipes. The booklet is filled with festive recipes from Italy, France, Germany, Scandinavia and the British Isles plus cookie recipes from many lands. It will be packed in every five pound and larger specially flagged sack of Gold Medal (regular) and Gold Medal Wondra Instantized Flour during the upcoming holiday season. A strong television advertising campaign for the promotion will utilize animated puppets synchronized to original music. With 31 commercial announcements, the television campaign will reach more than 80 percent of the U.S. homes over four times during the holiday season. In addition to Gold Medal Flour, these General Mills products are participating in the promotion: Betty Crocker Date Bar Mix, Bisquick, Cheerios, and Kix. Dow Chemical's Saran Wrap, Standard Brands Fleischmann's Yeast and McCormick-Schilling Spices will also tie-in to add additional sales momentum. The advertising agencies are Dancer, Fitzgerald, Sample for Gold Medal Flour and Lennen & Newell, Inc. for McCormick-Schilling. Tv Spot Campaign For Goodman's Noodles An aggressive spot tv campaign will spearhead Goodman's noodle advertising in the metropolitan New York market. The keynote of the copy, prepared by Smith/Greenland, revolves about the freshmess of eggs used in Goodman's noodles. During October-November-December, Goodman's will be featured on the following shows: Over ADVERTISERS, AGENCIES GUESTS AT MEETINGS Hosted by WSM-TV and its station representative, Edward Petry, advertisers and their agencies were feted at a series of meetings demonstrating the stature of the Nashville, Tenn. market. Among the participants were (l-r) Bill Rohn, Petry vice president and director of marketing; Betty leckner, coverage analyst for Benton & Bowles; Hi Bramham, WSM-TV's commercial manager; and David Michaelson, Benton & Bowles' broadcast supervisor. Among its many attributes, Bramham noted that a number of sponsors also use Nashville as a lest market. Such advertisers as DuPont, P&G, Carnation, Lever and Ralston Purina recently tested on WSM-TV, he said. WCBS-TV— Dflrtrty Kaye Show, J he Dejenders, Slattery's People, The Perry Mason Show, The Nurses, Living Doll, Joey Bishop^ The Martian, The Ed Sidlivan Show, I've Got A Secret, The Andy Griffith Show, Various News Shows and The Late Show. Over WOR-TV — Surf side 6, Million Dollar Movie, Movie of the Week^ Human Jungle. Air France Slates Selected Radio Push As part of a coordinated sales drive for fall and winter business. Air France is scheduling spot radio in selected markets to back up national magazines and local newspapers. Spot schedules have been slated for WCFL and WJJD in Chicago, WOXR in New York, WJR and WWJ in Detroit and WMAL in Washington, D.C. Schedules run through November. Spots were created by and scheduled by Air France's agency. Fuller and Smith & Ross, New 'York. Personnel Appointments At J. Walter Thompson The Board of Directors of the J. Walter Thompson Co. announces the election of Jack Bernhardt, Barnet Daniels, Dudley Fay, Thomas Luckenbill, Benjamin Maugham and Carl Rhodes as vice presidents in the New York office. The appointment of a new management group in J. Walter Thompson-London was announced by Norman H. Strousc, chairman of the company. Members of the new group are: Thomas F. Sutton, managing director; Christopher Thomas, Dr. John Treasure, Denis Lanigan; John Lindesay-Bethune and Jerome Bullmore. Of the six members of this group, all of whom are directors of the company, Limited, three have had service in other Thompson offices. Nielsen Declares Quarterly Dividend The Board of Directors of A.C. Nielson Co. has declared a quarterly cash dividend of $.175 per share of the common stock of the company, payable Oct. 31 to stockholders of record on Oct. 12, 1964. 50 SPONSOR