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THE CWLAHStGm^G SCENE
Alberto-Culver Company Increases Earnings
At a quarterly meeting of the board of directors of Alberto-Culver Co., Melrose Park, HI., a regular dividend of five cents a share for shareholders of record as of Oct. 15, 1964, payable Nov. 1, 1964. Three niiliit^n shares are now outstanding.
Leonard H. Lavin, director and and president of Alberto-Culver, announced to the board that he expected earnings of the company for the year ending Nov. 30 would be a minimum of 20 percent above fiscal 1963, with sales increasing to $100,000,000 from $80,216,534. He added that he anticipated a minimum of a 20 percent increase in earnings each year over the previous year for the next five years.
L&M Purchases FM Radio Commercials
L&M Cigarettes has purchased 30 commercials for six weeks on WCLM, WFMF, WFMQ, and WKFM Chicago from September 27 to November 7, 1964, it was announced by FM Group Sales, Inc.
This is the second "go-round" for L&M on the Chicago Group.
Toyota Safari Contest On ABC Radio West
Toyota Motor Distributors, Inc., out of Clinton E. Frank/West Coast, has launched an exclusive radio campaign promoting the Toyota Land Cruiser and the "Toyota
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GERBER IN NIGHT TV
Guy Raymond, the roving building superintendent in NBC's new 90-minute show, "90 Bristol Court," faces the cameras for a sponsor, Gerber Products Co. This marks the baby food company's first venture into nighttime TV.
Big Six Safaris Contest" on ABC Radio West.
The Toyota schedule includes participations in Headline News in the West (5:30-5:45 p.m.). Sports West with Keith Jackson (5:45-5:55 p.m.) and two Weekend West spots each Saturday and Sunday.
The campaign, which started
Sept. 21, is slated for a four to six week run on more than 100 ABC Radio West stations.
Bill Unger, the ABC Radio West account executive in Los Angeles, set the buy.
Thorp Finance Company Receives Ad Award
A Radio Advertising Bureau award of excellence for a local radio commercial has been presented to the Thorp Finance Co. of Thorp, Wis. Thorp is a loan company with offices throughout Wisconsin. The commercial was one of 20 which received special recognition from RAB out of nearly 400 entered from all over the country.
Agency Announces Shift In Executive Management
The directors of Canada's largest advertising agency have announced a shift in the agency's top management.
Einar V. Rechnitzer, who has been president since 1955, has been appointed chairman of the board of directors and George G. Sinclair, formerly vice-president and general manager, succeeds him as president.
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I RADIO PERSONALITIES SALUTE REALEMON
WWRL Radio personalities, Enoch Gregory, Fred Barr, and Rocky G get together to salute ReaLemon Juice and Realemon Cocktail Mix, prior to kicking off the company's saturated advertising campaign with a 26 week schedule over WWRL, serving the Harlem Community and like communities in the New York Metropolitan area.
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