Sponsor (Oct-Dec 1964)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

FIIIIDA.Y i^T 5 i Broadcasters Have CATV Headache^ Again Urge FCC To Enact Controls ABC wants commission to "act at once," sees CATV as a threat if left unchecked, but helpful if controlled Washington — Worried broadcasters resumed urging the FCC to put controls on runaway CATV wire service last week, in early-bird comment. NAB asked for and got a week's extension of FCC's deadline for comment, to Oct. 26, to get in a broadscale report on CATV by its consulting economist. ABC's Washington attorneys, McKenna and Wilkinson, warned commission to act at once, on existing authority, rather than wait for requested CATV control legislation facing possibly lengthy congressional processing. ABC wants FCC to: • limit each station service to a zone, perferably its grade B contour; • set up ground rules for permitting any franchised CATV to extend service beyond a station zone; • publicly recommend that local stations get first crack at local CATV franchises. ABC-TV Takes Issue With National Arbitron New York — In a memo to all salesmen, ABC's research department has taken strong issue with the National Arbitron rating figgures, arguing that they "grossly understate" the network's national performance relative to its two rivals. Pointing to the week ending Sept. 27, the ABC researchers compare the Arbitron ratings with Nielsen's national figures. While Arbitron showed ABC with a 16.1, CBS with 18.3 and NBC with 15.3, Nielsen gave ABC a 19.8, CBS a 19.6 and NBC a 16.5. Projecting the Nielsen figures into the rating week ending Oct. 4, ABC comes up with a 19.1, CBS an 18.5 and NBC a 16.6 as opposed to Arbitron's 15.5 for ABC, 17.3 for CBS and 15.5 for NBC. ABC also argues that MNA data supports its projections of the Nielsen national figures. ABC believes that at present rate of growth, the unregulated, multi-channel wire CATV stampede can in effect demolish the commission's allocations plan. Local station viewers, advertising and programing would be eroded by CATV's metropolitan, multi-network channel influx into secondary markets. ABC believes CATV webbing would eventually take over all free tv viewing and programing, after first fattening on free tv's stolen service. ABC sees CATV as both threat and blessing — a threat if left to run unchecked, a helpful adjunct to free tv, both UHF and VHF, if properly controlled. ABC adds the numbers and gets formidable picture of CATV's original three-channel operation trending to 12 channel systems: growth rate from 1959's 550 systems serving 1.5 million persons, to today's 1300 systems serving 4 million viewers. AFA Raps Presidential Assistant in Memo New York — The Advertising Federation of America has sent a strongly worded memo to its membership and other interested organizations criticizing Esther Peterson, i'rcsidcnt Johnson's special assistant for consumer affairs, charging that "from the outset," she has created "unwarranted suspicion of American business." The memo urged AFA members to speak out "strongly" against the tenor of Mrs. Peterson's consumer conferences and her "approach to her assignment." Hawaiian Stations Sold Honolulu — With the price pegged at $3 million, KONA-TV, NBC affiliate in Honolulu, has been sold to a New York couple along with its island satellite stations, KALA-TV on Maui and KALU on Hilo. The sale, still subject to FCC approval, was made by the Advertising Publishing Co. and John D. Keating, each with a 50 percent interest in the properties, to Mr. and Mrs. Harrison DeSales who currently have a minor interest in KSTP-TV Minneapolis and KOB Albuquerque. Gulf Renews Sponsorship of NBC Instant Specials' for Fifth Year New York — With a track-record of more than 100 broadcasts in the past four years, Gulf Oil Corp. has renewed its sponsorship of NBC-TV's "instant specials," the network's coverage of fast-breaking events. Gulf also is picking up the tab once more for Projection '65, NBC News' annual year-end forecast of world events. Although the exact figure was not disclosed, industry sources estimate that Gulf has spent approximately $5 million on the "instant specials" over the past four years. Number and length of programs in the series is determined by the news breaks. Among the news developments which may provide "instant specials" in 1965 is Project Gemini, the U.S. effort to land two men on the moon. Frank McGee will continue as anchorman on most programs in the series. Agency for Gulf is Young & Rubicam, Inc. Aluminum To Sponsor 'Profiles of Courage' New York — Following on the heels of Gulf's "instant special" renewal is the announcement that Aluminum Limited (Alcan) has purchased alternate week sponsorship of Profiles in Courage, NBCTV's series based on the Pulitzer prize-winning book by the late President John F. Kennedy. This marks Aluminum's first use of television since 1961 when it sponsored Omnibus on NBC. SPONSOR