Sponsor (Oct-Dec 1964)

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(Hatch out! Ule shatter old TV ideas! That's what video tape (Scotch® brand, of course) is doing. There are more production improvements than you can shaice a storyboard at. With this result : Today, there are very few tv commercials that can't be produced better on tape than on film or live! Surprised? Then at least have your next tv commercials costed out for tape, whether for local or national use. Why /)('//(';■ on tape? Incomparable "live"' picture and sound qualit\. no danger of a live goof. Instant playback. Pushbutton-fast special effects, no lab processing. Your rewards: production speed (you may save weeks over film), convenience, peace-of-mind, and frequently, lower cost. Call October 19, 1964 your nearby tv station or tape studio for specifics in terms of your commercials. Over 200 tv stations have already signed up for 3M's comprehensive new program to help advertisers and agencies create better commercials. These stations have available a 25-inintite demonstration reel, plus a variety of printed materials. (If we haven't contacted your local station yet, write to the Magnetic Products Division, Dept. MCK-104, 3M Company, St. Paul, Minn. 55119.) AND THE PLAID DESIGN ARE REG TM'S OF : 5 1 964. 3H CO, magnetic Products Division ■H COmPANY