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Hottest issue at the NAB meetings
I'm writing this frcun beautiful Salt Lake City, where I've just sat through two hours of CATV and pay tv panels highlighting the first of the NAB fall eonferences.
The weather was hot and so were the panelists. NAB pitted some CATV operators against some broadcasters who weren't. Toward the end the fur was flying.
Right now CATV is the newest in a long line of industry crises. This is one that is destined to be around a while. It's one, too, that has special significance for national and regional advertisers as well as broadcasters and the public.
While the NAB session didn't settle anything it certainly pinpointed the problem and indicated the direction in which broadcasters are moving. It also highlighted possible areas of legislation.
In recent weeks I've noted a shift by station operators regarding their CATV policy. It's pronounced and even appears to be in landslide proportions. It's engulfing not only broadcasters who were on the fence but many who were outspoken opponents only a short time ago.
The new policy: if CATV has to come (and it looks like it's here to stay), let's protect our interests and get into it.
An authoritative NAB source estimated for me that broadcasters already have a $50,000,000 stake in CATV, that the 1500 CATV systems now operating serve two million homes, that about 180 new franchises are being granted each month. He also states that beyond question broadcasters will be the dominant force in CATV now that the floodgates are open.
So Where's the argument?
Broadcasters sense the wisdom of controlling the CATV systems in their home markets, supplementing their own coverage with added service that they control. They also appreciate the favorable economics of outside systems as good business investments.
But there's a big question.
If suitable groundrulcs aren't quickly established what will happen to their tv stations?
How can they be certain that CATV operators not concerned with ownership of tv stations will give them fair treatment?
And (the spectre in the distance) what will the advent of pay tv, possibly aided by the honeycomb of CATV setups everywhere, do to their tv operations?
Of course there are many broadcasters, notably those in small markets, who are opposed to CATV on any count and look at it as a mortal enemy that threatens the continuing existence of their tv stations.
Joe Sample, head of KOOK-TV Billings, Mont., and son of the one-time president of Blackett-Sample-Hummert, is a small-market operator. He expressed his opposition in clear, forthright language and recommended that cable systems be required to operate in the public interest by not duplicating a local station's programing within its grade B coverage area, by not degrading a local station's signal when carried, by not licensing tv stations with cable interests in the same area ( a point not concurred in by many tv station interests) and by requiring that net programing on cable systems come from the nearest stations.
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