Sponsor (Oct-Dec 1964)

Record Details:

Title:
Sponsor
Date:
Oct-Dec 1964
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Oct-Dec 1964)
Leaf #:
000143
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
September 28, 2023
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YOU MAY NEVER SEE 410 DESCENDANTS'^ WKZO-TV MARKET COVERAGE AREA • NCS '61 Rating projections are estimates only, subject to any dejects and limitations of source material and methods, and may or may not be accurate measurements of true audiences. RADIO WKZO KALAMAZOO-BATTLE CREEK WJEF GRAND RAPIDS WiFM GRAND RAPIDS-KALAMAZOO WWTV-FM CADILLAC TELEVISION WKZO-TV GRAND RAPIDS-KALAMAZOO WWTV/ CADILLAC-TRAVERSE CITY /WWUP-TV SAULT STE. MARIE KOLN-TV/ LINCOLN. NEBRASKA /KGIN-TV GRANO ISLAND, NEB. BUT... WKZO-TV Breeds Mo\Ners in Greater Western Michigan! WKZO-TV propagates more viewers for its advertisers than any other Michigan station outside Detroit. Here's what NSI (July, '64) shows: • 9 a.m. -midnight, Sunday through Saturday, prolific WKZO-TV delivers 29% more homes than Station "B." • 7:30 p.m. -11 p.m. Sunday through Saturday, WKZO-TV begets 53% more viewers than Station "B." • 9 a.m. -noon, Monday through Friday, WKZO-TV's viewing population explodes to 166% more than that of Station "B." Let your A\'ery-Knodel man show you all the vital statistics on WKZO-TV ! And if you want all tJie rest of upstate Michigan worth having, add WWTV /WWUP-TV, Cadillac-Sault Ste. Marie, to your WKZO-TV schedule. ^410 descendants survived John Eli Miller idien he died at 94 in 1960. WKZO-TF 100,000 WATTS • CHANNEL 3 • 1000' TOWER Studios in Both Kalamazoo and Grand Rapids For Greater Western MicKiigan Avery-Knodel, Inc., Exclusive Nofiono/ Represenfofives October 19, 1964