Sponsor (Oct-Dec 1964)

Record Details:

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SPONSOR -WEEK AM-FM Radio Revenues. Profits All Up In 1963. Says FCC Financial Report Washington — In 1963. network radio had its first profitable year since 1954. All revenues and profits were up in the whole AM-FM service over calendar 1962, which had racked up big gains over 1961. The cheerful news is reported in FCC's 1963 Financial Report on AM-FM Radio (released too late for last week's Sponsor). FCC reports total radio and tv revenues of more than $2.25 billion, up 7.4 per cent over 1962, and before-tax profits of $398.1 million, up 12.1 percent over previous year. ( Detailed figures on tv were released in July. See Sponsor, July 27, p. 3.) Radio broadcast revenues in 1963 were $681.1 million, a 7.1 percent gain over 1962. Before-tax profits were $54.9 million, a gain of 26.2 percent over 1962. which itself set a fast pace with profits of $43.5 million, up 48 percent over 1961. The four nationwide radio networks as a group reported pre-tax profits of $929,000, with $34.6 million revenue topping $33.7 million in expenses. Profits are attributed to increase of revenues by 9.7 percent and reducing expenses by .7 percent compared with 1962 networking, when $31.5 million revenue and $33.9 million expenses left a $2.4 million deficit. Total radio time sales were $711.7 million, an increase of $46.5 million over 1962. Local time sales accounted for $449.7 million, 63 percent of total sales. Network time sales were $41.8 million, up from $37.3 million, but same 6 percent of total times sales as in 1962, and back to 1959. National spot accounted for $220.2 million, 31 per BROADCAST REVENUES, EXPENSES AND INCOME OF NETWORKS AND STATIONS OF RADIO* AND TV BROADCAST SERVICES 1962-63 (In millions of dollars) Service 1963 $681.1 1,597.2 1962 Total Broadcast Revenues Percent Change 1 962-63 Radio Television $636.1 1,486.2 $2,122.3 Total Broadcast Expenses 7.1 7.5 Industry Total $2,278.3 $626.2 1,254.0 7.4 Radio Television $592.6 1,174.6 5.7 6.8 Industry Total $1,880.2 $1,767.2 Broadcast Income (before Federal Income 6.4 Tax) Radio Television $54.9 343.2 $43.5 311.6 26.2 10.1 Industry Total $398.1 $355.1 12.1 *lncludes AM and FAA broadcasting. NOTE: 1963 radio data covers the operations of four nationwide networks, 3,832 AM and AM-FM and 294 independent FM stations. Excluded are 72 AM and AMFM stations and 29 independent FM stations whose reports were filed too late for tabulation. 1962 data is for four nationwide networks, 3,698 AM and AMFM and 279 independent FM stations. 1962 TV data covers the operations of three networks and 544 stations. 1963 TV data covers the operations of 3 networks and 565 stations. cent of total, as in 1962. Percentage gains for each type of revenue in 1963 were: 12 percent network time sales; 6 percent national spot and 7 percent for local time sales. Metropolitan area stations accounted for nearly 70 percent of all radio broadcast revenues and 78 percent of total profits although there are only 1483 metropolitan stations out of total of 3685 AM and AM-FM stations, (figures do not include independent FM operations). Average broadcast revenue of profitable station was almost twice that of unprofitable: a ratio of $201,082 to $112,894. Metropolitan stations accounted for 87 percent of national spot and 64 percent of local time sales. Some high-water marks in beforetax profits in metropolitan areas: New York, $7.9 million with 32 stations; Chicago, $5.9 million with 29 stations; Los Angeles-Longbeach $4.8 million with 31 stations. FM continues to have an uphill battle going it alone. The 323 independent FM's reporting had loss of $3.2 million on revenues of $1 1.4 million. However, the 1963 independent FM revenue is up 22.6 percent over 1962, while losses stayed pegged at 1962 figure. Total revenue of all FM's, including AM-FM combinations, reached $16.3 million. AM-owned FM stations generated revenues of $4.9 million, up 6.5 percent from 1962. Silverbach Named VP At 20th Century-Fox New York — Alan M. Silverbach, an 18-year veteran with 20th Century-Fox, has been upped from director to the newly created post of vice president in charge of syndicated sales for the firm's tv division. In making the announcement, William Self, executive vice president of the tv company, noted that "the appointment of a vice president in charge of syndicated sales is designed to strengthen the syndication arm of our company." Silverbach will be responsible for both the domestic and international syndicated operation for 20th-Fox Tv. A vice president in charge of national sales is expected to be chosen in the near future, according to a company spokesman. 22 SPONSOR