Sponsor (Oct-Dec 1964)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

You wouldn't run newspaper screen in McCall's. Why put this on Channel 2 ? When it comes to getting all you can out of your TV dollar, putting a commercial on film is about as effective as runninga 55-newspaper screen in a slick magazine that will take 120. For TV advertising, you want the medium that's absolutely compatible with TV. That's video tape. Why do TV and tape go so well together? Because they both deal with the same raw material— electronic impulses. When you shoot your commercials in video tape, you dramatically increase the quality of picture and sound. Tape gives added impact to your message, because it's completely adaptable to electronic transmission. In short, your potential customer sees and remem'bers your product more favorably and a lot more clearly. At Videotape Center, we make the most sophisticated commercials. With our modern Edimation equipment, we do any editing job quickly and accurately. (And we do it right before your eyes— so that top creative people can be in on important decisions.) The people you work with at Videotape Center are the best in the business. They have the taste and experience to provide whatever your board requires. And if you have a problem in editing, lighting, or special effects, you can trust them to solve it. 1 1 Videotape Center, 1 Please fill me in on 1 of putting my next Name 101 West 67th St. Videotape Center commercial on vi , TR 3-5800 and the advantages deo tape. 1 Title 1 Company 1 Address I City 1 State Videotape Productions, Inc. SUBSIDIARY OF 3m ■■ COmPANY October 19, 1964 23