Sponsor (Oct-Dec 1964)

Record Details:

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CALIF0RNIA8 opam Uhirkd fjroup The Spanish KEY Market Group of California is comprised of 6 excellent Spanish-programmed radio stations. The SKMG affiliates cover California's most important Spanishspeaking markets, which include some of the major U. S. Mexican-American areas. California has the largest Latin population of any state in the U. S.! The estimated Spanish-speaking population of the State of Calilornia (with Tijuana) is 2,072,639* as of 10/1/64. The Spanish KEY Market Group of California reaches 92.47% of this total, and affords the broadest and most effective selling coverage of the state's most important Latin markets! THE SPANISH KEY MARKET GROUP OF CALIFORNIA Station Market Freq. KALI, Los Angeles 5,000 watts 1430 kc KOFY, San Francisco/OakI and 1,000 watts 1050 kc KGEE, Bakersfield 1,000 watts 1230 kc KOXR, Oxnard/Ventura 1,000 watts 910 kc KXEX, Fresno 500 watts 1550 kc XEXX, San Diego/Tijuana 2,000 watts 1420 kc Represented by . -— Spanish Population 891,486 444,996 40,850 89,144 163,419 286,742 TOTAL 1,916,637 •Sources: U.S. Census I960 — "Latin American Population of L.A." — Far West Surveys 6/62; "The Mexican-American Market in the U.S." — Belden Associates 1962; "Latin American Population of S.F." — Far West Surveys 6/62; "The Latin American Radio Audience of L.A." 1/64; Spanish Hooperatings Study 1/64. ^Tele-Radio & TV Sales, Inc. 733 Third Ave., New York, N.Y. YU 6-9717 505 No. Ervay, Dallas, Tex. Rl 8-2172 100 California St., San Francisco, Calif. YU 2-9933 30 SPONSOR