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The Spanish KEY Market Group of California is comprised of 6 excellent Spanish-programmed radio stations. The SKMG affiliates cover California's most important Spanishspeaking markets, which include some of the major U. S. Mexican-American areas. California has the largest Latin population of any state in the U. S.!
The estimated Spanish-speaking population of the State of Calilornia (with Tijuana) is 2,072,639* as of 10/1/64.
The Spanish KEY Market Group of California reaches 92.47% of this total, and affords the broadest and most effective selling coverage of the state's most important Latin markets!
THE SPANISH KEY MARKET GROUP OF CALIFORNIA
Station Market
Freq.
KALI,
Los Angeles
5,000 watts
1430 kc
KOFY,
San Francisco/OakI
and
1,000 watts
1050 kc
KGEE,
Bakersfield
1,000 watts
1230 kc
KOXR,
Oxnard/Ventura
1,000 watts
910 kc
KXEX,
Fresno
500 watts
1550 kc
XEXX,
San Diego/Tijuana
2,000 watts
1420 kc
Represented
by .
-—
Spanish
Population
891,486
444,996
40,850
89,144
163,419
286,742
TOTAL
1,916,637
•Sources: U.S. Census I960 — "Latin American Population of L.A." — Far West Surveys 6/62; "The Mexican-American Market in the U.S." — Belden Associates 1962; "Latin American Population of S.F." — Far West Surveys 6/62; "The Latin American Radio Audience of L.A." 1/64; Spanish Hooperatings Study 1/64.
^Tele-Radio & TV Sales, Inc.
733 Third Ave., New York, N.Y. YU 6-9717
505 No. Ervay, Dallas, Tex. Rl 8-2172
100 California St., San Francisco, Calif. YU 2-9933
30
SPONSOR