Sponsor (Oct-Dec 1964)

Record Details:

Title:
Sponsor
Date:
Oct-Dec 1964
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Oct-Dec 1964)
Leaf #:
000167
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
September 28, 2023
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WADO MEANS MORE TO IMPORTANT CLIENTS OF THESE ADVERTISING AGENCIES B.B.D.&0. BENTON & BOWLES D'ARCY AGENCY FOOTE CONE & BELDING J. WALTER THOMPSON KENYON AND ECKHARDT LAWRENCE CGUMBINNER LENNEN & NEWELL LEO BURNEH MAHHISON ASSOCIATES N.W.AYER OGILVEY BENSON AND MATHER S.S.C.&B. TED BATES WEST, WEIR AND BARTEL WILLIAM ESTY YOUNG & RUBICAM ...AND MANY MANY MORE WADO WILL MEAN MORE TO YOU, TOO! FOR MORE INFORMATION CONTACT: Sydney Kavaleer, V.P. and Station Manager, WADO, 205 East 42nd Street, New York 17, N.Y. TELEPHONE LE 2-9266 Sponsor OCTOBER 19, 1964 A special report on the U.S. Spanish-language market 35 Air media: doorway to the U.S. Spanish-speaking market 36 Fact and fallacy about the Spanish-language U. S. market 36 A market measured in billions 37 Marketing highlights of Spanish-language home product use 38 The Spanish-language 'brand switching phenomenon' 39 Where is the Spanish-speaking market? 40 Spanish-speaking families are larger families 40 Spanish persists as household language in United States 40 Radio and tv set ownership is high in Spanish-language homes 41 Spanish-language air media open door to burgeoning market 43 Does Spanish-language radio really sell? 44 Spanish-language air media help newcomers to Americanize . . . while maintaining ethnic ties with Spanish heritage 46 Want Spanish-language availabilities? Here are the top reps in this field 46 Top 10 agencies in Spanish-language field 46 Top 10 clients in Spanish-language field 49 What Spanish-language broadcasters think of Madison Avenue 50 Will Spanish persist as language in 'Anglo' U. S.? 52 Contests and premiums 53 Directory of major Spanish-language stations in the United States 59 Directory of major radio-tv stations in Mexico with U. S. audiences 60 Directory of major radio-tv stations in Puerto Rico October 19, 1964 33