Sponsor (Oct-Dec 1964)

Record Details:

Title:
Sponsor
Date:
Oct-Dec 1964
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Oct-Dec 1964)
Leaf #:
000187
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
September 28, 2023
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Directory of major Spanish Language stations in the United States To compile this directory, Sponsor sent questionnaires to several hundred radio and tv stations which are listed in various sources as programers in the Spanish language. This list is not intended as a directory of all stations which program to Spanish-speaking listeners. It is a directory of stations which, according to available information, schedule at least 10 percent of their programing in the Spanish language. A dagger after a station's call letters indicates that its program ARIZONA NOGALES KNOG 1340 kc 250 w (d) 250 w (n) Spanish Broadcast (30 hours per week) Percent Music 100 Manager Bill Ingram Representative George T. Hopewell, Inc. XHFA-TV* XHEF* (See list of Mexico stations) PHOENIX KIFN* 860 kc 1 kw* Spanish Broadcast (8OV2 hours per week) Percent Music 50 News 15 Drama 12V2 Religion 10 Other 121/4 Manager John K. Redfield National Sales Manager John K. Redfield Local Sales Manager Luis Estrada Representatives National Time Sales; Harlan G. Cakes; Don R. Pickens; David Carpenter TUCSON KEVT* 690 kc 250 w* Spanish Broadcast (84V2 hours per week) Percent Music 87 News 10 Drama 2 Religion 1 Vlanager Peter Trowbridge Sales Manager Dan C. Park Representatives National Time Sales; Spot Time Sales; Harlan G. Cakes; David Car penter; Don R. Pickens KXEW* 1600 kc 1 kw* Spanish Broadcast (84 hours per week) Percent Music 80 News 7V2 Drama 2 1/2 Sports 1 Religion 7 Other 2 Vlanager Ernesto Portillo Sales Manager Henry Villegas Representatives Savalli/Gates; Richard O'Connell YUMA XECB* (See list of Mexico stations) ''' I CALIFORNIA ■'' I BAKERSFIELD * KWAC 1490 kc 1 kw (d) 250 w (n) in" I Spanish Broadcast (98 hours per week) Percent to " Music 70 n« News 8 ing is 100 percent Spanish. On page 58 is a directory of stations which replied to the questionnaire, classified by the percentage of Spanish broadcast they carry. An asterisk after a station's power information indicates that it is a daytime-only station. Stations are listed by the cities they serve, as indicated in the returned questionnaire. Programing and personnel information is given only for those stations which returned Sponsor's questionnaire. Drama 4 Sports 4 Religion 6 Other 8 Manager Robert J. Duffy Sales Manager Ed Hopple Representative Jack Masla & Co. BRAWLEY KROP 1300 kc 1 kw (d) 500 w (n) Spanish Broadcast (14 hours per week) Percent Music 60 News 15 Religion 5 Other 25 Manager Ron Strother Sales Manager Winn Beck Representative Venard, Torbet & McConnell CALEXICO KICO 1490 kc 250 w (d) 250 w (n) Spanish Broadcast (20 hours per week) Percent Music 50 News 5 Sports 5 Religion 5 Other 35 Manager W. L. Gleeson Sales Manager John Clark Representative Savalli/Gates XEJ* (Ciudad Juarez) XEJ-TV$ (Ciudad Juarez) XELO (Ciudad Juarez) (See list of Mexico stations) COALINGA KBMX 1470 kc 500 w* Spanish Broadcast (13V4 hours per week) Percent Music 70 News 20 Other 10 Manager Jack N. Miller Sales Manager Lloyd Wilson Representative Grant Webb FRESNO KGST 1600 kc 1 kw' Spanish Broad;ast (87 hours per week) Percent Music 79V2 News 8V2 Drama 5V2 Sports IV2 Religion 5Va Other 1/2 Manager Richard E. Ryan Representatives National Time Sales; Harlan Cakes; Don R. Pickens KRDU (Dinuba) 1130 kc 1 kw (d) 1 kw (n) Spanish Broadcast (12V2 hours per week) Percent Music 91 ;0I October 19, 1964 News 3 Religion 6 Manager Dave Hofer, Jr. Representative None KXEX* 1550 kc 1 kw (d) 1 kw (n) Spanish Broadcast (84 hours per week) Percent Music 69V2 News 10 Drama 5 Sports V2 Religion 5 Other 10 Manager John W. Sender Sales Manager Harold Torosian Representative Tele-Radio & TV Sales KING CITY KRKC 1490 kc 1 kw (d) 250 kw (n) Spanish Broadcast (16 hours per week) Percent Music 95 (Mews 2V2 Religion 2V2 Manager Robert T. McVay Representative Sandeberg Co. LOS ANGELES KMEX-TV* Channel 34 (UHF) Spanish Broadcast (65 hours per week — 100%) Programing: local news, programs from Mexico (bullfights, soap operas, etc.) and features. Manager Burt S. Avedon Sales Manager Gene Idom Representative Spanish International Network KWKW (Pasadena)i 1300 kc 5 kw (d) 1 kw (n) Spanish Broadcast (163V2 hours per week) Percent Music 75 News 13.7 Drama 1.4 Sports 7.1 Religion 2 Other .8 Manager Howard A. Kalmenson Sales Manager Andy James Representative Jack Masla & Co. KALI (San Gabriel)* 1430 kc 5 kw (d) 5 kw (n) Spanish Broadcast (130 hours per week) Percent Music 60 News 30 Sports 5 Religion 5 Manager James E. Coyle Sales Manager Sterling Zimmerman Representative Tele-Radio & TV Sales KVFM-FM (San Fernando) 94.3 mc 1 kw Spanish Broadcast (25 hours per week) General Manager John Stroud Sales Manager Norm Allen ONTARIO KASK (Cucamonga) 1510 kc 1 kw (d) 1 kw (n) Spanish Broadcast (14 hours per week) Percent Music 100 Manager R. H. Armstrong Representative Harlan Cakes KASK-FM 93.5 mc 1 kw (Programing duplicates KASK-AM) OXNARD KOXR 910 kc 1 kw* Spanish Broadcast (80 hours per week) Percent Music 78 News 15 Drama 5 Sports 2 Manager Paul R. Schneider Sales Manager Henry C. Palomino Representatives Tele-Radio & TV Sales; J . A. Lucas RIVERSIDE KREL (Corona) 1370 kc 1 kw (d) 500 w (n) Spanish Broadcast (12 hours per week) Percent Music 75 News 15 Sports 10 53