Sponsor (Oct-Dec 1964)

Record Details:

Title:
Sponsor
Date:
Oct-Dec 1964
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Oct-Dec 1964)
Leaf #:
000188
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
September 28, 2023
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Manager Sales Manager Representative Con Robinson Sherm Horn None SAN BERNARDINO/RIVERSIDE KCAL (Redlands) 1410 kc 5 w (d) 500 w (n) Spanish Broadcast 86', 2 hours per weel<) Percent Music 78.5 News 14.4 Drama .6 Sports 2.9 Religion 2.5 Other 1.1 General Manager Andy James Station Manager Norm Keats Representative National Time Sales SAN DIEGO XEGM (Tijuana) * XEWT-TV (Tijuana) ? XEXX (Tijuana)* (See list of Mexico stations) SAN FRANCISCO KOFY (San Mateo)* 1050 kc 1 kw' Spanish Broadcast (entire schedule) Percent Music 50 News 20 Sports _ 10 Religion 10 Other 10 General Manager F. T. Crennan Representative Tele-Radio Tv Sales SAN JOSE KLOK 1170 kc 10 kw (d) 5 kw (n) Spanish Broadcast ibbVA hours per week) Percent Music 82V4 News 6 Drama 5V2 Sports IV2 Religion 5V4 Other V2 Manager Richard E. Ryan Sales Manager Eugene Hogan Representatives National Time Sales; Don R. Pickens; Harlan Oakes Tucson's Great New Sound in Spanish Language Radio ^dioPieSta 1000 WATTS Serving Southern Arizona's Largest Spanish Speaking market. National Rep. Savalll/Gates KPER (Gilroy) 1290 kc 5 kw> Spanish Broadcast (40 hours per week) Percent Music 78 News 10 Drama 5 Sports 2 Religion 5 Manager John Gregory Sales Manager Ben Gutierrez Representatives Broadcast Time Sales; J. A. Lucas Co. SANTA MARIA KSEE 1480 kc Spanish Broadcast (12 hours per week) (Information not supplied) 1 kw SANTA PAULA KSPA 1400 kc 250 w Spanish Broadcast (118 hours per week) (Information not supplied) STOCKTON KWG 1230 kc 1 kw (d) 250 w (n) Spanish Broadcast (14 hours per week) (Information not supplied) COLORADO DENVER KFSC 1220 kc 1 kw= Spanish Broadcast (82V4 hours per week) Percent Musi; 89 News 3V2 Sports 1 Other 6V2 Manager Levi J. Beall Representative National Time Sales PUEBLO/COLORADO SPRINGS KAPI (Pueblo)* 690 kc 250 w* Spanish Broadcast (81 hours per week) Percent Music 68 News 3 Drama 2 Sports 5 Religion 15 Other 5 Manager Rose Martino Sales Manager George Sandoval Representative National Time Sales WALSENBERG KFLJ 1380 kc 1 kw* Spanish Broadcast (IOV2 hours per week) (Information not supplied) DISTRICT OF COLUMBIA WFAN-FM± 100.3 mc 16 kw Spanish Broadcast (119 hours per week) Percent Music 71 News 9 Sports 2 Other 18 Manager John Panagos Representative UBC Sales FLORIDA MIAMI WFAB* 990 kc 5 kw Spanish Broadcast (168 hours per week) Perrent Music 60 News 30 Sports 5 Religion 5 Manager Arthur Gordon Representatives UBC Sales; Dora-Clayton; Savalli Gates WMET* 1220 kc 250 w' Spanish Broadcast (84 hours per week) Percent Music 15 News 66 Drama 15 Sports 2 Religion 2 Manager Omnis Bastos Sales Manager Norman Diaz Representative Tele-Radio & TV Sales WMIE 1140 kc 10 kw (d) 5 kw (n) Spanish Broadcast (100 hours per week) Percent Music 65 News 10 Other 25 Manager Jack Nobles Sales Manager Larry Lunker Representative National Time Sales TAMPA WSOL 1300 kc 5 kw* Spanish Broadcast (36 hours per week) Perzent Music 60 News 9 Drama 18 Sports 1 Religion 7 Manager Albert B. Gale Representatives National Time Sales; David Carpenter ILLINOIS CHICAGO WCRW 1240 kc 1 kw (d) 250 w (n) Spanish Broadcast (23 hours per week) Percent Music 92 News 2 Sports 6 Manager Harold A. Fowler Sales Manager Mrs. Josephine A. White WOPA (Oak Park) 1490 kc 1 kw (d) 250 w (n) Spanish Broadcast (I6V2 hours per week) Percent Music 75 News 10 Drama 10 Religion 5 Manager Al Michel Sales Manager Stan Noyes Representative Savalli^Gates WSBC 1240 kc 1 kw (d) 250 w (n) Spanish Broadcast (18 hours per week) (Information not received) WYCA-FM (Hammond, Ind.) 92.3 mc 30 kw Spanish Broadcast (24V2 hours per week) Percent Music 98 Religion 2 Manager Roy F. Tobin Sales Manager Enrique Lopez Salgado Representative Alpha Associates LOUISIANA NEW ORLEANS WWL 870 kc 50 kw Spanish Broadcast (30 hours per week) Percent Music 25 m SPANISH VOICE OF NEW MEXICO KABQ 1350 kc ALBUQUERQUE AT THE HUB THE ONLY FULL TIME ALL SPANISH STATION 5000 POWER PACKED WATTS • Serving More Than 350,000 Spanish Listeners • NEWS • SPORTS • FEATURES • • PUBLIC SERVICE PROGRAMS TELL 'EM .. . SELL 'EM... KABQ SPANISH RADIO Joa FtilUrman, Ganaral Managar Dial 505 . . 243-1744 Albuquarqua, Naw Maxice 54 SPONSOR I hi