Sponsor (Oct-Dec 1964)

Record Details:

Title:
Sponsor
Date:
Oct-Dec 1964
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Oct-Dec 1964)
Leaf #:
000190
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
September 28, 2023
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of the Phoenix radio pie is yours when you buy Spanish HtfN COVERING PHOENIX AND ALL OF CENTRAL ARIZONA in TAMPA FLORIDA say it in Spanish to reach the LATJN PEOPLE The FRIENDLY Voice WSOL I O Something new under the Sun! WSOL— 5 hours of Spanish programming daily. Serving 100,000 Spanish speaking people in the prosperous Tampa— one of the o'dest Spanish settlements in the U.S.A. For Rates, Plans and Ava'ls • IN TAMPA: Albert B. Gale, ph. 229-8024 • IN NEW YORK: Lee Gaynor, JU 6-5510 Member of Rust Craft Broadcasting Co. New York & Chicago— Nat onal Time Sales LA. & San Francisco— Harlan G. Oakes & Assoc. 56 10 5 5 Quentin C. Sturm National Time Sales News Sports Religion Manager Representative TEXAS ALICE/KINGSVILLE KPSO (Falfurrias) 1260 kc 500 w' Spanish Broadcast (21 hours per week) Percent Music 83 News 14 Religion 1/2 Other 2V2 Manager Robert Hicks Sales Manager William Le Grand Representative None KOKE Spanish Broadcast Music Religion Manager Sales Manager Representative KVET 1300 kc Spanish Broadcast (14 Music News Manager Sales Manager AUSTIN 1370 kc (12 hours per week) Ron Ron Jack Masia 1 kw (d) 1 hours per week) Willard James 1 kw* Percent 90 10 Rogers Wilson & Co. kw (n) Percent 95 5 Deason Dodd Representative Venard, Torbet & McConnell BEEVILLE KIBL 1490 kc 250 w (d) 250 w (n) Spanish Broadcast (45V2 hours per week) Percent Music News Drama Sports Religion Manager Representative John D. 79 10 5 5 1 Rossi None BROWNFIELD/LUBBOCK KKUB (Brownfield) 1300 kc 1 kw'-' Spanish Broadcast (30 hours per week) Percent Music 60 News 15 Drama 1 Sports 4 Religion 12 Other 8 Manager Robert C. Sewell Sales Manager Del Kirby Representative Wells F. Bruen BROWNSVILLE KBOR 1600 kc 1 kw (d) 1 kw (n) Spanish Broadcast (20 hours per week) Percent Music 85 News 15 Manager Minor J. Wilson Representative George T. Hopewell Inc. XEMT (Matamoras)* XEAM (Matamoras)$ (See list of Mexico stations) CARRIZO SPRINGS KBEN 1450 kc 250 w* Spanish Broadcast (36V2 hours per week) Percent Music 84.7 News 9 Religion 1.3 Other 3 Manager Walter H. Herbert, Jr. Representatives E. K. Beaver & Assoc; Continental Radio Sales CORPUS CHRISTI KCCT* 1150 kc 1 kw'= Spanish Broadcast (91 hours per week) General Manager Gabe Lozano Representative National Time Sales KINE (Kingsville) 1330 kc 1 kw'-' Spanish Broadcast (20 hours per week) Percent Music 95 News 5 Manager Andy Cook Sales Manager Jim Bixler KROB (Robstown) 1510 kc 500 w ' Spanish Broadcast (15 hours per week) Percent Music 90 News 5 Sports 3 Religion 2 Manager Mel Ammerman Sales Manager Hugh Herrington Representative Keystone KUNOJ 1400 kc 250 w (d) 250 w (n) Spanish Broadcast (133 hours per week) Percent Music News Drama Sports Religion Other Manager Sales Manager Representatives r 70 10 3 3 2 3 Art Thomas Gene De La Pena Venard, Torbett & McConnell; Richard O'Connell EAGLE PASS KEPS 1270 kc 1 kw Spanish Broadcast (18 hours per week) Percent Music 75 News 5 Sports 5 Religion 10 Other 5 Manager Al Kinsall Representative None XEMJ (Piedras Negras)* XEMU (Piedras Negras)* XEWG (Piedras Negras)* (See list of Mexico stations) KURV 710 kc 250 w (d) 250 w (n) Spanish Broadcast (32 hours per week) Percent Music 79 News 18 Religion 3 Manager Sales Manager Representative Lloyd Hawkins James Champion Charles Bernard Co. EL CAMPO KULP 1390 kc 500 w* Spanish Broadcast (IOV2 hours per week) Percent! Music 73 News 20' Sports Z Religion 5 Manager Chuck Schwartzkopf Representative None EL PASO XEJ (Ciudad Juarez)* XEJ-TV (Ciudad Juarez)* XELO (Ciudad Juarez)* XEWG (Ciudad Juarez)* (See list of Mexico stations) HARLINGEN ' KGBT 1530 kc 50 kw (d) 10 kw (n) Spanish Broadcast (52 hours per week) Percent, Music 70 ' News 20 • Sports 5 Other 5 ' General Manager Otis Schumate Sales Manager Willie Harris, Jr. Representative Richard O'Connell; Venard, Torbet & McConnell HEREFORD KPAN 860 kc 250 w' Spanish Broadcast (IOV2 hours per week) Percent Music 86 News 2 Sports 2 Religion 10 , Manager Clint Formby' Sales Manager Roy Faubion; HOUSTON KFRD (Rosenberg) 980 kc 1 kw", Spanish Broadcast (12 hours per week) Percentf Music 85 News 10 ' Religion 5 | Manager William Sloar KLVL (Pasadena) 1480 kc 1 kw (d) 500 w (n: Spanish Broadcast (88 hours per week) General Manager Felix H. Morale; Sales Manager Johnny P. Hernande; Representative National Time Sale; KENEDY/KARNES CITY KMAL 990 kc 250 w' Spanish Broadcast (21 hours per week) Percen Music 60 News 30 Religion 10 Manager Charles L. Martii Representative Mario Messina Co SPONSOF I fl