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WE SQUEEZED THE AIR OUT AND LEFT NOTHING BUT AIR IN
All broadcast ... all buying ... all important. That's SPONSOR, designed as —and still— a buyer's book. Not pedantic, mind you. Not gossipy. We present the top of broadcast news, quickly; the meaning of the news, deeply; the trend of the news, perceptively; the future of the news, daringly. Do we ever annoy? Offend? Disrupt? Yes. We also enrich the buying mix in the back of the buyer's mind— with the stuff that helps make the difference between "ordering" and "buying." That's why the buyer reads SPONSOR, the broadcast idea weekly with the fat trimmed away. 555 Fifth Avenue, New York 17, Telephone: 212 MUrrayhill 7-8080.
58
How much Spanish-language programing?
This directory groups stations by the percent of their programing which is directed to Spanish-speaking persons. It does not include stations whose Spanish programing
amounts to less than 10 percent of the total stations schedule. The list is compiled primarily of stations which responded to Sponsor's programing survey.
75 TO 100%
SPANISH
25 TO 490/0
SPANISH
ARIZONA
ARIZONA
Nogales
XH FA-TV
Nogales
KNOG
Nogales
XHEF
CALIFORNIA
Phoenix
KIFN
San Jose
KPER
Tucson
KEVT
(Gilroy)
II
Tucson
KXEW
FLORIDA
■
Yuma
XECB
Tampa
WSOL ■
CALIFORNIA
NEW MEXICO
..oc 1
Calexico
XEJ
Belen
KARS ■
Calexico
XEJ-TV
NEW JERSEY
jH
Calexico
XELO
Newark
WHBI-FM m
Fresno
KGST
NEW YORK
Fresno
KXEX
New York City
WADO
Los Angeles
KMEX-TV
PENNSYLVANIA
Los Angeles
KALI
Philadelphia
WTEL
(San Gabriel)
TEXAS
Los Angeles
KWKW
Ali'e/Kingsville
KPSO
(Pasadena)
(Falfurrias)
Oxnard
KOXR
Beeville
KIBL
San Bernardino
KCAL
Brownfield
KKUB
San Diego
XEGM
Carrizo Springs
KBEN
(Tijuana)
XEXX
Edinburg
KURV
San Francisco
KOFY
Kennedy
KMAL
(San Mateo)
Pleasanton
KBOP \
Santa Paula
KSPA
COLORADO
10 TO 24%
SPANISH
Denver Pueblo
KFSC KAPI
CALIFORNIA Brawley
KROP
DISTRICT OF COLUMBIA
Calexico
KICO
Washington
WFAN-FM
Coalinga
KBMX
FLORIDA
Fresno
KRDU '
Miami
WFAB
(Dinuba)
Miami
WMET
King City
KRKC
ILLINOIS
Los Angeles
KVFM-FM
Chicago
WCRW
(San Fernando)
NEW MEXICO
Ontario (Cucamogna)
KASK
Albuquerque
KABQ
Riverside
KREL
Roswell
KRDD
(Corona)
NEW YORK
Santa Maria
KSEE
New York City
WBNX
Stockton
KWG
New York City
WHOM
COLORADO
!
TEXAS
Walsenberg
KFLj : 1
Brownsville
XEMT
ILLINOIS
Brownsville
XEAM
Chicago
wsBc m
Corpus Christi
KCCT
Chicago
WOPA ■
Corpus Christi
KUNO
(Oak Park)
Eagle Pass
XEMJ
Chicago
WYCA-FM i 1
Eagle Pass
XEMU
(Hammond)
1 J
Eagle Pass
XEWG
LOUISIANA
El Paso
XEJ
New Orleans
WWL M
El Paso
XEJ-TV
NEW MEXICO
El Paso
XELO
Deming
KOTS
El Paso
XEWG
Las Cruces
KOBE •
Houston
KLVL
Las Vegas
KFUN
(Pasadena)
Santa Fe
KTRc ;
Laredo
XEAS
Santa Rosa
KSYX
Laredo
XEBK
Socorro
KSRC
Laredo
XEFE-TV
Taos
KKIT
Laredo
XEK
TEXAS
Laredo
XEWL
Austin
KOKE
McAllen
XERI
Austin
KVET
McAllen
XERO
Brownsville
KBOR
McAllen
XERT
Corpus Christi
KROB '
San Antonio
KCOR
(Robstown)
San Antonio
KUBO
Corpus Christi
KINE
San Antonio
KUKA
(Kingsville)
'
San Antonio
KWEX-TV
Eagle Pass
KEPS
Yuma
XECB
El Campo
KULP
Hereford
KPAN
50 TO 74%
SPANISH
Houston (Rosenberg)
KFRD .
CALIFORNIA
Laredo
KGNS
Bakersfield
KWAC
Laredo
KVOZ
San Jose
KLOK
Morton
KRAN
FLORIDA
Pearsall
KVWG
Miami
WMIE
Raymondville
KSOX
NEW MEXICO
Uvalde
KVOU
Albuquerque TEXAS
KLOS
Vernon Weslaco
KVWC KRGV
Harlingen
KGBT
WASHINGTON
Mission
KIRT
Toppenish
KENE SPONSOR