Sponsor (Oct-Dec 1964)

Directory of major radio-tv jl stations in Mexico with U.S. audience BAJA CALIF MEXICALI (Calexico, Calif., area) XHBC-TV* Channel 3 (VHF) Spanish Broadcast (entire schedule — 42 hours per weel<) Manager Raul Sanchez de Aparicio Representative Spanish International Network XED* 1050 kc 10 i<w (d) 1 kw (n) Spanish Broadcast (133 hours per week) Manager Armando Aguirre Lopez Representative UBC Sales TIJUANA (San Diego, Calif., area) XEWT-TV$ Channel 12 Spanish Broadcast (entire schedule) XEAU* 1470 kc 5 kw Spanish Broadcast (168 hours per week) President Manuel Acuna Varela Representative UBC Sales XEAX* 1420 kc 2 kw Spanish Broadcast (126 hours per week) General Manager J. De La Torre Representative Tele-Radio & Tv Sales XEGMt 950 kc 3V2 kw (d) IVz kw (n) Spanish Broadcast (119 hours per week) General Manager Jose Liberman Representative National Time Sales CHIHUAHUA CIUDAD JUAREZ (El Paso, Tex., area) XEJ-TVt Spanish Broadcast (entire per week) General Manager Sales Manager Representative XELO Spanish Broadcast General Manager Representative XEJ* Channel 5 (VHP) schedule — 42 hours Spanish I 800 kc (IC p. Meneses Ralph Fitzmaurice nternational Network 15 kw hours per week) Jack R. McVeigh Richard O'Connell, Inc. 970 kc 10 kw Spanish Broadcast (126 hours per week) General Manager Pedro Meneses, Jr. Representative National Time Sales XEW* 1240 kc 250 w Spanish Broadcast (entire schedule) General Manager E. Vego Representative UBC Sales COAHUILA PIEDRAS NEGRAS (Eagle Pass, Tex., area) XEMJ* 920 kc 1 kw (d) 250 w (n) Spanish Broadcast (121 hours per week) General Manager Jesus F. Elizondo Representative UBC Sales XEMU* 580 kc 5 kw* Spanish Broadcast (94V2 hours per week) General Manager A. L. Bres Representative National Time Sales DISTRITO FEDERAL MEXICO CITY XESMt 1470 kc 10 kw (d) 5 kw (n) Spanish Broadcast (168 hours per week) President Homero Vega Manager E. Pasquale Representative (U.S.) UBC Sales SONORA NOGALES (Nogales, Ariz., area) XHFA-TV* Channel 12 Spanish Broadcast (entire schedule) XEHF* 1370 kc 1 kw Spanish Broadcast (126 hours per week) General Manager Gaston Mascarenas Station Manager Mario de La Fuente Representative National Time Sales SAN LUIS (Yuma, Ariz., area) XECBt 1450 kc 250 w Spanish Broadcast (168 hours per week) President Carlos Blando Representative UBC Sales TAMAULIPAS MATAMOROS (Brownsville, Tex., area) XEMT* 1340 kc 250 w Spanish Broadcast (112 hours per week) IManager Armando Rodriguez G. Sales Manager A. G. Hermandez Representative Tele-Radio & Tv Sales XEAM* 1310 kc 1 kw Spanish Broadcast (133 hours per week) General Manager Manuel L. Salinas Representative UBC Sales XEO* 970 kc 1 kw Spanish Broadcast (132 hours per week) XEO-FMt 88.2 mc ERP— 60 w Spanish Broadcast (119 hours per week) General Manager Severe Garza Sales Manager A. G. Hermandez Representative National Time Sales NUEVO LAREDO (Laredo, Tex., area) XEFE-TV$ Channel 11 (VHP) Spanish Broadcast (entire schedule — 42 hours per week) General Manager Ramoncita Esparza Sales Manager Enrique Esparza Representative Spanish International Network XEAS? 1410 kc 1 kw (d) 250 w (n) Spanish Broadcast (112V2 hours per week) General Manager Jose fi/laria Villarreat Representative National Time Sales XEBK? 1340 kc 250 w Spanish Broadcast (133 hours per week) General Manager Mario Cortez Sales Manager Amando Cortez D. Representative Continental Radio Sales XEI<$ 960 kc 5 kw (d) 1 kw (n) Spanish Broadcast (102 hours per week) General Manager Ruperto Villarreal Representative Savalli/Gates, Richard O'Connell, Inc. XEWL 1090 kc 2V2 w* Spanish Broadcast (84 hours per week) General Manager Fidel Cuellar Representative UBC Sales REYNOSA (McAllen, Tex., area) XERT* 1170 kc 5 kw Spanish Broadcast (133 hours per week) General Manager Antonio Karam Kalifa Representative UBC Sales XERI* 810 kc 250 w' Spanish Broadcast (84 hours per week) Station Manager Rogelio Olivares Sales Manager A. G. Hermandez Representative Tele-Radio & TV Sales XERO 1390 kc 1 kw Spanish Broadcast (119 hours per week) General Manager Severe Garza Representative National Time Sales I MEET I MARIA! *^0 STAT10IV^«OfMISOlt« 1140 EN SU OfAl HOSTESS OF MIAMI'S SPANISH HOMEMAKERS PROGRAM BLVE CHIP FOOD PRODUCTS] BUY HER YEAR ROUND BOOST YOUR SALES BY CALLING ART GORDON, NAT. TIME SALES, MU 2-4500, N.Y.C. ♦-^O/o STATlON/«A0IOEM»SOff^ 1140 EN SU DiAt 1448 Northwest 36th Street Miami, Florida PHONE: NE 3-0161 October 19, 1964 59