Sponsor (Oct-Dec 1964)

Record Details:

Title:
Sponsor
Date:
Oct-Dec 1964
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Oct-Dec 1964)
Leaf #:
000194
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
September 28, 2023
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Directory of major radio-tv stations in Puerto Rico AGUADILLA WABA 850 kc 500 w Spanish Broadcast (115 hours per week) Percent Music 40 News 15 Drama 25 Sports 10 Religion 5 Other 5 Manager H. Reichard Sales Manager F. Bonnet Representative Inter-American Publications ARECIBO/AGUADILLA WISA (Isabela) 1390 kc 1 kw (d) 500 w (n) Spanish Broadcast C80 hours per week) Percent Music 70 News 20 Sports 5 Religion 5 Manager Sales Manager Raul Santiago-Roman Diego Auiles ARECIBO WMIA:? 1070 kc 500 w Spanish Broadcast (117 hours per week) Percent Music 84 News 5 Drama 1 Sports 5 Religion 5 Manager Epifanio Rodriguez-Velez BAYAMON WBYM-FM* 94.7 mc 18.5 kw Spanish Broadcast (120 hours per week) Percent Music 90 News 5 Religion 5 Manager Jose G. Pickard WKBM-TV General Manager CAGUAS Channel 11 Perez Perry ONE BUY COVERS ¥HE 531,847 * NORTHERN CALIFORNIA FRESNO Represented by NATIONAL TIME SALES NEW YORK. CHICAGO HARLAN G. CAKES LOS ANGELES DON R. PICKENS CO. SAN FRANCISCO *U. S. Census, 1960 FAJARDO WMDD$ 1840 kc 5 kw (d) 5 kw (n) Spanish Broadcast (111 hours per week) Percent Music 60 News 15 Drama 2 Sports 10 Religion 10 Other 3 Manager Jose Luis Torregrosa Sales Manager Mrs. Laura Jimenez GUAYAMA WXRF 1590 kc 1 kw (d) 1 kw (n) Spanish Broadcast (115 hours per week) Percent Music 75 News 15 Sports 5 Religion 5 Manager Gumersindo Cordero, Jr. MAYAGUEZ WTILt 1300 kc 1 kw (d) 1 kw (n) Spanish Broadcast (168 hours per week) Percent Music News Sports Religion Manager Representative WORA-TV General Manager Representative WISO* 1260 Spanish Broadcast Music News Sports Religion Manager WLEO* 1170 Spanish Broadcast Music News Sports Religion Other Manager WPAB? 550 Spanish Broadcast Music News Drama Sports Religion Other Manager Sales Manager Representative WR IK-TV General Manager Representative WSUR-TV Manager 75 20 4 1 Gilbert Mamary Continental Radio Sales Channel 5 Alfredo de Arellano, Jr. Inter-American Publications PONCE kc 1 kw (d) 1 kw (n) (115V2 hours per week) Percent 65 Charles L. kc 5 kw (d) 1 (112 hours per week) 20 10 5 Luis E. Freyre kc 250 w (d) 250 w (n) (135 hours per week) Percent 76 14 4 4 2 Cordeo kw (n) Percent 40 25 20 4 6 5 Alfonso Gimenez Jr. A. Gimenez Aguayo Svens Schellemberg Assoc. Channel 7 William Cortada Inter-American Publications Channel 9 Gladys Boscio Vidal SAN JUAN WAPA-TV Channel 4 General Manager Hector Modestti WFID-FM 957 mc 30 kw (d) 30 kw (n) Spanish Broadcast (119 hours per week) Percent Music 70 News 20 Sports 5 Religion 3 Other 2 Manager Victoria Suarez de Acosta Sales Manager Rafael Jose Acosta WKAQ5: 580 kc 5 kw (d) 5 kw (n) WKAQ-FM+ 103.4 mc 1 kw Spanish Broadcast (119 hours per week) Percent Music 10 News 20 Drama 52 Sports 12 Religion 2 Other 4 General Manager Ventura Lamas, Jr. Sales Manager German Felix WKAQ-TV Channel 2 General Manager Jose Oviedo Sales Manager Jorge L. Rivero Representative Inter-American Publications WNEL* 1430 kc 5 kw (d) 500 w (n) Spanish Broadcast (102 hours per week) Percent Music 60 News 15 Sports 5 Religion 3 Other 15 Manager Gabriel Figueroa II Sales Manager Victor Lanz \NmOt 1320 kc 5 kw (d) 1 kw (n) Spanish Broadcast (140 hours per week) Percent Music 86 News 7V2 Sports IV2 Religion IV2 Other 3V2 Manager M. Angelet Escudero Sales Manager Mrs. Betty M. Pichardo YAUCO WKFE* 1550 kc 250 w (d) 250 w (n) Spanish Broadcast (105 hours per week) Percent Music 73 News 16 Sports 3 Religion 5 Other 3 Manager Julio V. Ramirez Sales Manager Charles L. Cordero UTUADO WUPR 1530 kc 1 kw (d) 250 w (n) Spanish Broadcast (120 hours per week) Percent Music 80 News 10 Sports 5 Religion 5 Manager Jose A. Ribas CIMi Miami's 1st All-Spanish Voice is the Preferred Station of 285,594* * Latins WMET's national advertisers • Pepto Bismol • • Camel Cigarettes • • Breeze Detergent • • Warner Lambert • Products • • Borden's "Magnolia" • Condensed Milk • • Greyhound Buses • • Creomulsion • • National Beer • • Winston Cigarettes • • Reqal Beer • • Salem Cigarettes • • Falstaff Beer • • Lydia _E PInkham • Medicine Company • AFFILIATED WITH THE 1963-1964 Look Magazine Pepsi Cola Miller Hi-Life Buitonl Foods Humble Oil Coca-Cola Dual Filter Tareytons Holsum Bakers Cafe Bustelo Silver Dust Newport Cigarettes Seldiitz Powders Ex Lax Rit Dyes Mejoral Breacol **For official latin population breakdown; IN MIAMI, CALL WMET -75 1-9743 IN NEW YORK, CALL "P]y212 YU 6-9717 8 pnnish ^^'^^f'^ 11 larket ^roup i «0 SPONSOR