Sponsor (Oct-Dec 1964)

THE CHi%.NGIJSra SCENE 'lllllllll lltllllllllllllllllllllllllllUllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllliiiiiiiiiiiiiiiiii OLYMPIC FUND AIDED Bankers Increase Television Advertising Placing bankers in the forefront of enlightened advertisers, Norman E. Cash. TvB president, told the Milwaukee Advertising Club: "Today's banker is growing at a rapid rate in spite of increased competition because he has learned that now everyone is a potential customer, and that's why banks are now the third largest users of local television." Cash continued : "Yesterday's banker was much like many of today's manufacturers who let a gap exist between them and the total public and think their advertising messages should be directed only at the few who know them best." Continuing. Cash said: "We expect that manufacturers will see that they too have a vital need to reach the same total public and we expect to see more of them turn to television to reach this total public." If you want to know why every company should advertise to the total public, ask your banker. Cash said. "And, if you want to know why television is the way to this total public, ask your banker," he added. Kraft Chocolates Launches Giveaway Kraft chocolates this month launches one of the largest promotions in its history — a "Match & Win Giveaway" tied-in with Walt Disney's color movie Mary Poppins. The promotion combines Kraft's regular fall sales drive for chocolates via national print and tv with special magazine ads, a giveaway game, more than 100,000 prizes, a Walt Disney feature movie (with its accompanying million dollar publicity campaign), and distribution of 12,000,000 five cent coupons. |iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiiiiiiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiiiiiiiniiiiiiiiiiiiiiiiiimiiiiiiiiiiiiiiiiiiiiiiiiimiiii^ I BEDSIDE NETWORK CONDUCTS CONTEST | 1 The Bedside Network, for which hospitalized veterans tape their own music and I s drama shows for subsequent "broadcast" over intercom systems, is conducting its y M fourth annual contest to determine which of the 10 participating hospitals produces 1] g the best program. Actor Maurice Evans (c) is one of the celebrity judges, along n g with Carol Burnett, Barbara Britton and Sam Levenson. Flanking Evans are the con g = test's co-chairmen: Elizabeth Bain, president of American Women in Radio and p = Television as well as assistant to the vice president of CTS Program Services, CBS, i E and Richard Schneider, NBC television director who, among other things oversees 1 1 Emmy telecasts. The Bedside Network, a project of the Veterans Hospital Radio | i and Television Guild, is conducted through the volunteer services of people promi i = nent in the theater, radio and television. § Hiiiiiiimiiiiiiiiiiiiiniiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiininiiuiiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii^ The Olympic Games Basketball fund is richer by $2000 as a result of a KTVU telecast of a basketball game between the San Francisco Warriors and the Olympic team. Four sponsors — Cable Car Clothiers (making its tv debut). Lucky Lager Beer, P. Lorillard and Pacific Telephone — joined with the station in making the Olympic promotion possible. One-quarter of the telecast was devoted to Olympic spots. Seen here is Joe Constantino, KTVU sales promotion director (r) presenting the check to Franklin Mieuli, Warrior owner and chairman of the Warrior-Olympic Fund. The promotion kicks-off with a full page, four-color ad in the October issue of Ladies Home Journal. The ad will appear again in Look magazine. Grand Prize in the giveaway is Mary Poppins' Carpet Bag filled with $10,000. Second, third, fourth and fifth prizes are portable television sets, movie cameras authentically costumed Mary Poppins dolls and Mary Poppins records from the movie's original sound track. In addition to the Mary Poppins promotion, Kraft chocolates will be featured in regular product ads in November issues of Ladies Home Journal^ Woman's Day and Look plus via tv commercials on the Krajt Suspense Theatre from October through December. IRTS Medal To FCC Commissioner Hyde Veteran FCC commissioner Rosel Hyde has been unanimously voted to receive the International Radio and Television Society's highest award, its gold medal. The medal will be presented during the IRTS 25th anniversary banquet in March, 1965. 62 SPONSOR