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$103,000,000 SaysKeCan!
Of all the ways to a woman's heart, the surest is daytime television-on the CBS Television Network. America s advertisers put their money on it: 103 million dollars in the past 12 months. Far more than on any other advertising medium addressed to women.
Foradvertisers know that daytime television is a world of its own-inhabited largely by women. If you could lift the roofs off Americas homes during the day you would find an average of 8.8 million women tuned to their television SQts.. .soDW 36 inil/ioii in the course of a week.
Advertisers know, too, that the most popular daytime shows come from the CBS Television Network. All of the Top 12 programs-a matchless schedule of comedy,studio diversions,news, and the irresistible daytime serial. In the average daytime minute this year 4.860,000 homes are tuned to CBS-59 per cent more than are tuned to the second network, twice as many as to the third! In a typical case an advertiser employing just 12 announcements in four weeks on the CBS Television Network has demonstrated his product an average of 3.3 times in 21 million homes.
Predictably,advertisers seeking the loyalty of the American housewife spend the greatest part of their budgets on the daytime programs of the CBS Television Network-nearly as much as they spend on the other two networks together and more than they spend on three leading women's magazines combined. They are saying, in effect, that the most important seat of the country's purchasing power is a chair in front of a daytime program on the CBS Television Network.
General \fills. Inc.
Gerbcr Products Company
The Gillette Company
Glenbrook Laboratories (Sterling Drug)
Gold Seal Company
Golden Grain Macaroni Company
Hartz Mountain Products Corporation
Hcublein, Inc.
The Intern;itionaI Latex Corporation
Johnson & Johnson
S. C. Johnson & Son. Inc.
Kayser-Roth Corporation
Kellogg Company
Kenner Products Company
Kirsch Company
Lover Brothers Company
P. Lorillard Company
Louis NL-irx & Company, Inc.
Mattel. Inc.
Menley & James Laboratories
The Mennen Company
Miles Laboratories. Inc.
Munite Maid ( Coca-Cola Company)
National Biscuit Company
National Cotton Council of America
The Nestle Company, Inc.
Noxzcma Chemical Company Chas. Pfizer & Company. Inc. W.T.S. Pharmacraft Company. Inc The Pillsbury Company Pittsburgh Plate Glass Company Plough. Inc.
The Procter & Gamble Company Purcx Corporation Limited The Quaker Oats Company Rainbow Crafts. Inc. Rexall Drug Company Reynolds Metals Company Sawyer's. Inc.
Shulton. Inc.
Simmons Company
Singer Sewing Machine Company
Standard Brands. Inc.
Sweets Company of America, Inc.
The Toni Company
United States Borax & Chemical Corporation
Warner-Lambert Pharmaceutical Company
James O. Welch Co. (National Biscuit Co.)
Wc-tinghouse Electric Corporation
The J. B. Williams Company, Inc.
Wni. Wri<;ley Jr. Company
W. F. Younc, Inc.
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ised on American Research Bureau estimates; billings data from LNA-BAR (net time and talent) and PIB (gross); all subject to qualifications available from us on request.