Sponsor (Oct-Dec 1964)

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t.f. ; I'J/' '*■ i^^ m. •m^f \i0i^ Know the difference? A million-and-a-half viewers in Southern California do . . . now! As part of a continuing campaign to bring voters in the nation's most populous state a balanced, sharp-focus picture of the candidates and issues in this election year,on October 5th KNXToriginated an hour-iong,"live"debate between the two candidates for U.S. Senator: incumbent Pierre Salinger,Democrat, and George Murphy, Republican. For the first time in this heated campaign, the two opponents argued their causes face-to-face. It marked the first time ever that a local California television station originated a full-hour, prime time debate between opposition party candidates for a major national office. Cecil Smith of the Los Angeles Times wrote: "A face-to-face meeting like this has great value and is a superior use of television. Much credit for this must go to KNXT!' Even more important, an estimated 1,500,000 viewers* were enabled to judge the men in action, to contrast their positions on the issues, and to weigh their differences. In pioneering ways to bring home all the facts to the largest number of voters, a mass medium fulfills its highest purpose. And no one does the job better than CBS Owned KNXT®2 LOS ANGELES *Based on arb television estimates, subject to qualifications which knxt will supply on request.