Sponsor (Oct-Dec 1964)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

jGoldie Rush Sweepstakes in which 1001 prizes will be awarded free each month for an entire year. I Goldie advertising stressing the (newness of the product, as well as the Sweepstakes, commences this month on NBC Television Network. The filmed commercial which features a Dixieland jingle will also be used in spot television throughout New England, New York, Pennsylvania, Maryland and the District of Columbia. Sports Programs, Inc. Buys Five Auto Races Triangle Stations has sold 1965 auto racing specials to Sports Programs, Inc., an ABC subsidiary, for telecast on the ABC Network series Wide World of Sports. Triangle has radio and television rights to eight of the world's top racing events, and is currently releasing for syndication a series of color film specials on the 1964 running of these sports classics. They include Nassau, Sebring, Bridgehampton, Darlington, Watkins Glen, Langhorne and Riverside. I At the same time, Clyde Spitzner, general sales manager for the station group, has confirmed the purchase of eight 1964 auto races by WABC-TV in New York. That contract also includes two other TriI angle specials. The New Hope Auto \Show, and Podrecca Piccoli Theatre, <a holiday marionette performance. Sponsorship Purciiased In Network Programs Purchase of sponsorship by the Andrew Jergens Co. in four primetime NBC-TV programs was announced. The programs are Mr. Novak, 90 Bristol Court, The Jack Paar Program and Saturday Night at the Movies. The order was placed through Cunningham & Walsh Inc. The Sherwin-Williams Co. has purchased sponsorship in The Jack Paar Program,. That Was the Week That Was, Saturday Night at the Movies and Wednesday Night ot the Movies. The agency for the SherwinWilliams Co. is the Griswold-Eshleman Co. of Cleveland. The Citizens for Goldwater-Miller Committee has purchased a total of 40 participations in Monitor on the NBC Radio Network. The Citizens for Goldwater-Miller Cormnit REGIS PHILBIN TALKS WITH STATION REPS Regis Philbin (leff), star of the new Group W syndication series, "That Regis Philbin Show," talks with two station representatives following a presentation lunch for time buyers and station representatives at Basin Street East. At center is OIlie Blackwell, director of audience development, and right is Dan Katz, assistant director of audience development, both of the Katz Agency. Philbin will begin his nightly 90-min. series Monday, Oct. 26 on 19 stations across the country. tee sponsorship was purchased for Oct. 10-11, 17-18, 24-25 and Oct. 31-Nov. 1. The order was placed through The Don Kemper Co. Inc. Public Relations Firm Formed in Chicago Formation of W/K/E Public Relations International was announced today. The new corporation will have its headquarters office at 520 N. Michigan Ave., Chicago. 111. Principals of the new public relations firm include: John J. Wolf, L. Martin Krautter, Alvin Eicoff, James J. McGinn and Dorothy McGuinn. Rep Appointments Mid-West Time Sales appointed regional sales representative for KBON Omaha, Neb. Good Music Broadcasters, Inc. appointed national representative for WBBW-FM Youngstown, Ohio. Blair Radio and Blair Television named exclusive national sales representatives for KSD Radio and KSD-TV, the Pulitzer Publishing Co. stations in St. Louis, Mo. Metro Radio Sales will represent WWTC, formerly WTCN Minneapolis-St. Paul . . . Herbert E. Groskin & Co. appointed New York representatives of KRFM Phoenix, Ariz. . . . Robert E. Eastman & Co., Inc. appointed national representative for WTMA Charleston, S.C. Paul H. Raymer Ca. appointed national sales representative for KLIV San Jose, Calif., WBIE Atlanta, Ga. and WWGM Nashville, Tenn . . . Gill-Perna, Inc. appointed national representatives for WACF Springfield-Chicopee, Mass. and WAFS Amsterdam, N.Y. Vic Piano Associates, Inc. appointed national representative for WQIK Jacksonville, Fla., the New England Sports Network, Meridian Media, Inc., WBIC Bayshore, L.I. and Empire Tv Sports Network. The Katz Agency, Inc. appointed national advertising representative for WMEX Boston, Mass. Venard, Torbet & McConnell, Inc. named representative for KGBS, the Storer station in Los Angeles, Calif. Robert E. Eastman & Co. ap>pointed national representative for KBTR Denver, Colo. October 26, 1964 55