Sponsor (Oct-Dec 1964)

Record Details:

Title:
Sponsor
Date:
Oct-Dec 1964
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Oct-Dec 1964)
Leaf #:
000298
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
September 28, 2023
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T. J. Ready, Jr. New President of Kaiser Aluminum, says . . . "The selectivity of industrial advertising enables us to reach the markets we want to sell." "In our marketing policy, it is a fundamental that we select and serve specific markets where the need is greatest and the opportunity is most promising," says T. J. Ready, Jr., President of Kaiser Aluminum and Chemical Corporation. ''Industrial advertising parallels this selected market approach —it puts the message where the market is— so it always will be a vital part of our marketing programs." Advertisins cuts the cost of selling . . . association of industrial advertisers 30 AliV 217 Madison Ave., New York, N.Y. 10016 SPONSOR