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As well as featuring the insurance agent, Prudential commercials highlight "taking care of those who depend on us."
. . . tv policies
1965 season call for renewal of The Twentieth Century and continuation of the widely-used film-lending and teachers-guide services associated with that program. In addition. Prudential will be a participation sponsor of five National Football League telecasts from Nov. 8 through Dec. 6. Agency is Reach. McCHnton.
• Southland Life. Although magazines form the bulk of Southland's advertising, local newspapers, outdoor boards and radio were added this year to peak up the promotion at different times.
• State Farm. A new line of life insurance was introduced by State Farm in 1963 via print and television. The October, 1963, Reader's Digest ad featuring Jack Benny was designed to reflect the theme of the company's tv debut — "State Farm sells life insurance." The commercials on The Jack Benny Show have effectively brought attention to State Farm's new line of life insurance, says Charles B. Foote, director of advertising.
During the 1963-1964 season the film commercial was designed to build more awareness of the life insurance line "that is the same good deal as State Farm car insurance."
This year's life commercial takes its theme from the well-known whisper game in which information is passed from one person to another. In it, facts about State Farm's new life line are passed along and added to, person by person. This form of
I can't attord more life Insurance. I need money to send the kids to college.
Why not put the money in a John Hancock Education plan. ..you guarantee money for their college expenses whatever happens.
What if Johnny wins a scholarship?
Well, your money wouldn't be tied up. You could use it any way you want.
John Hancock uses scenes from tv commercial for trade-paper advertising. This advertisement has appeared in at least 16 insurance magazines this year.
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