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Markets for tv-promoted Jack Frosted mushroom, as the competition thickens in $138 million milk additive field
iricli results from tv
Jack Frosted aerosol spray milk additive achieved 100 percent distribution in the New York area within three weeks. Success prompts market expansion. In each market the product is supported heavily by tv advertising. Commercials (shown here) feature puppet character Jack Frost.
mercials ending the third week in November. Buys have been made on the following shows:
WNEW-TV— 5o«py Sales, Mickey Mouse Club, Wonderama; V^P\X-Ty—Touc/ie Turtle/ Hercules, Superman, Rocky and His Friends, Frontier Circus, Abbott & Costello, The Three Stooges, Bozo the Clown; WNBC-TV— Birthday House; "^CBS-TV— Captain Kangaroo,. Mr. Mayor, Tennessee Tuxedo/Quick Draw McGraw.
Each program host will do a live lead-in and lead-out for commercials on Soupy Sales, Wonderama and Bozo the Clown.
The commercials themselves feature a puppet character named Jack Frost who introduces and demonstrates the product. "It's like having your very own soda fountain at home," he tells kids. "You'll find it at your grocer next to the milk."
Diversification, although common among many industries, is still new to the sugar industry. At this time, major competitors of National Sugar — American Sugar and Sugar Cane • — as well as other sugar companies, do not produce products outside of the sugar line. Two companies have produced products with sugar bases, however. Great Western Sugar markets Accent, a sugar derivitive which brings out the flavor in foods, and SuCrust markets molasses and a dry fondant for bakers, also containing sugar.
Although Jack Frosted also contains sugar as a minor ingredient, the product is considered least like
November 2, 1964
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