Sponsor (Oct-Dec 1964)

Record Details:

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several national consumer magazines have asked to use one or more of the portraits as covers or story art. In addition, there's expected to be a good local press, plus plugs on local CBS-TV stations, when the exhibit travels the country. CBS, m fact, is thinking of making a short film on the portrait series, with a low-pressure plug for Philip Morris. Although the sponsor tie-in will come mostly through promotion of the artwork, the portraits themselves will relate strongly to the stars' roles in their programs. Chadbourn will visit each oi the sets of the Philip Morris sponsored programs and sketch his subjects in their tv milieu. Among the stars Chadbourn will paint are Red Skelton; Richard Crenna of Slatterys People; Paul Ford with the cast of The Baileys of Balboa, including John Dehner, Sterling Holloway, Judy Crane, Les Brown, Jr., Clmt Howard; Bob Denver with the cast of Gilligan's Island, including Alan Hale, Jim Backus, Russell Johnson, Natalie Schafer, Dawn Wells. In the East, Chadbourn will pamt Jackie Gleason and stars Carol Burnett, Bob Newhart and Art Buchwald from The Entertainers. Raymond Burr of the Perry Mason show is also on the Philip Morris portrait schedule. This year. Perry Mason was moved to an earlier time slot on CBS and the cigaret company reluctantly relinquished the series. Nevertheless, the company's appreciation of Burr's past efforts on its behalf has prompted Philip Morris to include him, occording to Cullman. Football and baseball paintings, representing P-M sponsorship of those sports, have also been commissioned. The choice of Chadbourn to do the paintings came about through an acquaintanceship struck up between bowling and the artist. Bowling, who is not only a Philip Morr.s executive but also Justice of the Peace in Rowayton, Conn., performed the marriage ceremony for Chadbourn and his wife. Up until the time Chadbourn was contacted by Bowling to do portraits of the tv stars on Philip Morris shows, the artist had painted only one entertainer — Sir Laurence Olivier. The portrahs presently being painted by Chadbourn are expected to be completed this January. ♦ chadbourn (center) discusses a portrait with James Bowling (I), assistant to the president of Philip Morris, and Richard Crenna of "Slattery's People." (Note presence of Marlboro cigarets.) Les Brown, Jr., Paul Ford and John Dehner, all stars in the new CBS-TV "Bailey of Balboa" show, pose for Chadbourn while he makes sketches from which he will later paint portraits. 48 SPONSOR