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Syndication Sales Continue to Climb
The Communist Explosion, the CBS news-produced special report on and assessment of Communist China as a new nuclear power, has been ordered by broadcasters in 16 countries, it was announced by Ralph M. Baruch, vice president, international sales, CBS Films Inc. The 55-minute program, broadcast on the CBS Television Network, Friday, Oct. 16 was sent to networks or stations in Japan, the Philippines, Hong Kong, Singapore, the Netherlands, Australia, New Zealand, Germany, Venezuela, Argentina, Sweden, Denmark, Italy, Ireland, Belgium (both the French and Flemish networks) and Finland.
Damn Yankees, the seventh Seven Arts' feature selected by Schaefer Beer for special telecast in WCBSTV's premium movie showcase. The Schaefer Award Theatre, scored another major rating success story. The 1958 hit from Seven Arts' Vol. 5. starring Gwen Verdon, Tab Hunter and Ray Walston, registered an average Arbitron quarter-hour rating of 18.6 with a 58 percent shareof-audience in its New York debut Oct. 11. The six other Seven Arts' films previously selected by Schaefer Beer for its Award Theatre include: Pajama Game starring Doris Day, John Raitt and the late Carol Haney; Indiscreet starring Cary Grant and Ingrid Bergman; Sayonara starring Marlon Brando and Red Buttons; A Face In The Crowd starring Andy Griffith, Patricia Neal and Anthony Franciosa; Mr. Roberts starring Henry Fonda, James Cagney and Jack Lemmon and Young Man With a Horn starring Kirk Douglas and Lauren Bacall.
Wolper Television Sales, Inc. has racked up 12 sales on five programs during the past week. The Making of the President I960 has been purchased by WROC-TV Rochester, N.Y.; WPIX-TV New York City and WTCN-TV Minneapohs, Minn., bringing to 25 the number of U.S. markets that now have bought the documentary. Superman has been sold to WPTV Palm Beach, Fla.; WTEV New Bedford, Mass.; and KLZ-TV Denver, Colo. Flamingo Features will be programed by WLBZ Bangor. Me.; and WKBW Buffalo, N.Y. A Thousand Days has been sold to WJW-TV Cleveland,
Ohio. Olympiad 1964 has also been sold by Wolper TV Sales to KCRATV Sacramento, Calif.; KLAS-TV Las Vegas, Nev. and WPIX New York City.
Completion of 60 transactions within the United States and 17 in Canada are listed in the latest report of Edward A. Montanus, MGM-TV director of syndicated sales. Thirteen program series, specials and feature films from MGMTV's pre-48s through the 40/ 64s are represened in current report.
3M Announces Pointed Pre-Christmas Campaign
The 3M Co. has announced a pre-Christmas advertising campaign, concentrated in Sunday newspaper supplements, on its new line of bookshelf games. Beginning Nov. 29, 3M will begin advertising the line. The program will be supported by 20 commercials weekly on the Mutual Broadcasting System radio network. The advertising will carry through the heavy Christmas buying season.
WHAT'S IN THE MIDDLE MAKES THE BIG DIFFERENCE
..and, IN PENNSYLVANIAJT'S
WJAC-TV
W J AC -TV more than carries its load when it comes to delivering a rich, rich market. Pennsylvania's famous million dollar market in the middle! From high atop the Alleghenies, WJAC-TV reaches a wealth of consumers in 35 counties. Transport your clients into America's 27th largest TV market-and give sales a lift !
November 2, 1964
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