Sponsor (Oct-Dec 1964)

THE CHANGING SCENE Gulton Industries Maps Campaign A major Christmas advertising campaign utilizing television and Sunday The New York Times Magazine has been planned by Gulton Industries, Inc. of Metuchen, N. J. for its rechargeable flashlights and cigarette lighter. Details of the program were made known by Lewis B. Wollman, general sales manager of the consumer products division. The television phase of the campaign will include participating sponsorship in three ABC network programs as well as a spot campaign in 23 major markets. Rounding out the program will be a series of five full page advertisements in the Times Magazine. "We will participate in the sponsorship of the Bob Young Newscast, The Addoms Family and Valentine's Day, Wollman said. All commercials will feature both the Gulton cigarette lighter and the line of flashlights, with John Williams as tv spokesman. "This will be the first tv advertising for the new Gulton 'Zoom' flashilght, which goes from spotlight to floodlight at the flick of a switch. The growing public interest in rechargeable products makes this campaign seem particularly timeiy," Wollman declared. The spot campaign will run from Thanksgiving to Dec. 18. Markets in which the messages will be aired include: Boston; Chicago; Cincinnati, Cleveland, Columbus, Ohio; Dallas; Denver; Detroit; Houston; Kansas City, Mo. and Los Angeles. Also. Miami; Minneapolis-St. Paul; New Haven; New Orleans; Philadelphia; Pittsburgh; Portland, Ore.; Rochester; San Francisco; St. Louis; Toledo and Washington, D. C. Compton Advertising, Inc. is directing the Christmas campaign for Gulton Industries. Coverage Sweepstakes Conducted for Clients Upon completion of their new transmitter and tower at Cedar Hill between Dallas and Fort Worth, station KTVT celebrated the be niiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiiiiiiiiiiiitiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiti |iiiiiiiiijiiiiiiiiiiinimninniiiiiiiuiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiin^ I BRITISH TOUR PARK RADIO-TV I I Three British tobacco men visited eastern North Carolina and stopped for a visit | I at WNTC-TV Greenville. They were shown the complete facilities of Roy H. Park | I Broadcasting, which also included WNCT-FM and WGTCAM. When asked what he | I thought of American television and broadcasting one of the Englishmen replied, i 1 "You have so much radio and television here in eastern North Carolina . . . and if g 1 England had as much, I am afraid the BBC would have a time selling all of the 1 1 necessary commercials." Pictured (left to right) are Ed Fields, program director, g = WNCT; Terry Murphy, Limba Malawi, Africa; Tony Davies and Mike Munby of i S Nottingham, England; Sylvester Green, Greenville, N.C. and Herber Adams, chief = I engineer of WNCT. Murphy is manager of the African Bulk Packaging Plant of 1 1 The Player Co. Davies is with the department of research and development and = g Munby is affiliated with the cigarette plant of the English firm. | ImiiiiiiiuiiiiimiiiiiiiiiiiiiiiiiiiiiniiiiiiiiiiiiiiiiiiiiiiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiNiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiH^ COIN SHORTAGE AID il^ LA^ '■j ^^K ^4 bS i_,A ^ ^ t m-,r«i^ u Shari Lewis and a friend named Lamb Chop star in the series of commercials produced by The American Bankers Assn. and aimed at alleviating the nation's coin shortage. The campaign has received public service endorsement from the Advertising Council. Illllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllliiliiiiii ginning of service from the tallest tower in Texas with a bus tour of the new tower, a sweepstakes for ad agency personnel and clients and a tower party for over 175 guests. KVTV's tower, which is the tallest man-made structure in the state, extends the station's coverage to 31 counties in grade B measured contour and as far as 100 miles away for viewers with dependable outside antennas. To dramatize this increase in coverage, the station held a sweepstakes contest for guests following a bus tour of the radio tower. Following official opening of the station's new transmitter facilities, the station revealed plans for construction of complete studio facilities within the next year in Dallas. This announcement was made by Norman Bagwell, vice president of WKY System, Inc., parent company of KTVT. Candy Manufacturer Urges Credit for Technicians Calling for "industry-wide credit" for behind-the-scenes workers in the production of commercials, Jeff Jaffe. president of Chunky Corp., candy manufacturers, maintains that such "recognition would encourage greater creativity among artists and technicians" and raise industry standards. Admitting that special credit lines would not be feasible on tv screens for many commercials, Jaffe, whose company spent nearly $1 million on network and spot tv last 52 SPONSOR