Sponsor (Oct-Dec 1964)

Record Details:

Title:
Sponsor
Date:
Oct-Dec 1964
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Oct-Dec 1964)
Leaf #:
000321
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
September 28, 2023
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

year, declared that "it is an avenue that should be explored seriously." In the meantime, he suggests that technical credits should be supplied the trade press and interested newspapers in all publicity material. Chunky's agency is J. Walter Thompson, Inc. Extensive Promotion For 'Kildare' Story What is believed to be the most comprehensive publicity and promotion campaign for a particular story in a regular series has been put in motion by MGM-TV and NBC to ballyhoo Rome Will Never Leave You, first three-parter on Dr. Kildare. Full press, advertising, on-air promotion and exploitation coverage is being coordinated to hit a peak just prior to the opening episode's airing on Nov. 12. In addition to extensive interviews, tv editors and columnists nationally have been serviced with color art and within the next week will receive full press kits devoted to the three-parter. Special 60-second and 10-second trailers and spot announcements are in preparation currently. Metromedia Reports Record Earnings Metromedia, Inc., a coast to coast diversified communications and entertainment complex for the third consecutive year announced record earnings and sales for the first 39 weeks of 1964. Net income for the 39 week period ended Sept. 27, amounted to $2,775,699 equal to $1.46 per common share compared with $2,310,346 or $1.28 per common share for the same period one year ago. Net income for the 13 week period ended Sept. 27, amounted to $759,589 or 40 cents per common share. This compares with $472,1 18 or 26 cents per share for the same period last year. Agency Appointments || MacLaren Advertising Co. Ltd. ' named agency for Burns & Co. Ltd. . . . Firestone-Rosen, Inc. appointed advertising and sales promotion agency for Tryon-Supplee-Biddle Co., Pennsylvania and New Jersey distributor for Lawn Boy products. Geyer, Morey, Ballard, Inc., San Francisco appointed advertising agency for Shakey's, Inc., Distmark, Inc. and Heggblade & Marguleas, Inc. Gordon & Weiss, Inc. appointed advertising agency for all of the Elizabeth Arden Beauty Preparations. Harold Walter Clark, Inc. appointed to handle the advertising and public relations program for Colorado Lace and Dry Cleaning Co. Ball Associates named advertising and public relations agency for the New Jersey Camper and Sportsmen Show, Inc. Yardis Advertising Co., Philadelphia, appointed advertising agency for Chelten House Food Products Co. of Philadelphia. Pritchard, Wood Inc. has been appointed advertising agency for Thompson Medical Co., Inc., New York. You're only HALF-COVERED IN NEBRASKA if you don't use KOLN-TV/KGIN-TV! AVERAGE HOMES DELIVERED PER QUARTER HOUR (March 1964 ARB — 6:30 to 10:00 p.m.) OMAHA "A" 62,500 UNCOIN-IAND* "A" KOIN-TV/KGIN-TV 56,300 OMAHA "B" 56,000 OMAHA "C" 55,300 LINCOLN-LAND "B" 28,700 LINCOLN-LAND "C" 1 6,500 'Lincoln-Hosti.igs-Kearney *March. 7964 ARB Ranking. Rating projections are estimates only, subject to any defects and limitations of source material and methods, and may or may not be accurate measurements of true audience. X denotes counties where circulation is esrafclished but uhere not enough diaries were placed for penetration figures. Lincoln-Land map shows KOLN-TV/KGIN-TV penetration Here's real proof that you can't begin to cover Nebraska without Lincohi-Land . . . and that you can't cover Lincoln-Land without KOLN-TV/KGIN-TV. The map shows an average of Total Net Weekly Circulation (combined ARB 1960 and 1964) of KOLN-TV/KGIN-TV. Lincoln-Land is the 78tli* largest market in the U.S., l)ased on the average numl)er of homes per quarter hour prime time delivered by all stations in the market. Weekdays, our 10 p.m. News delivers 70,700 homes — up to 20,000 more than ANY Omaha Station (March, 1964 ARB). Ask Avery-Knodel for complete facts on KOLxN-TV/KGIN-TV — the Official Basic CBS Outlet for most of Nebraska and Northern Kansas. RADIO WKZO KALAMAZOO'BATTLE CREEK 'JEF GRAND RAPIDS WJFM GRAND RAPIDS-KALAMAZOO WWTV-FM CADILLAC TELEVISION WKZO-TV GRAND RAPIDS-KALAMAZOO WWTV/ CADILLAC-TRAVERSE CITY /WWUP-TV SAULT STE. MARIE ROLN-TV/ LINCOLN, NEBRASKA /KGIN-TV grand ISLAND, NEB. KOLN-TV KGIN-TV\ CHANNEL 10 • 316,000 WAHS 1000 FT. TOWER CHANNEL 11 • 316,000 WATH 1069 FT. TOWER COVERS LINCOLN-LAND — NEBRASKA'S OTHER BIG MARXn Avery-Knodel, Inc., Exclusive National Representative November 2, 1964 53