Sponsor (Oct-Dec 1964)

THE CHAI^GIVIG SCSISTE Clairol To Sponsor Hour Deb Program Clairol, Inc. has announced that the company has purchased full sponsorship of the one-hour telecast of Hollywood Deb Stars of 1965 for the third consecutive year through Foote, Cone & Belding. The program will air Jan. 2, 1965 over ABC-TV. Taping of the annual Deb Star Ball which is under auspices of the Hollywood Make-Up Artists and Hair Stylists will take place Nov. 21 at the Hollywood Palladium. History Book Proves To Be Best-Seller In honor of its 40th anniversary, WCCO Radio Minncapolis-St. Paul, has published a 124-page history album that is believed to be the most elaborate of its kind for a broadcasting station. Entitled The First Forty, the volume not only recounts the full history of the station but also the prominent role it has played in the progress of the Northwest region and the broadcasting industry. It contains more than 300 photographs, many dating back in the 192()s and some published for the first time anywhere. The First Forty was edited by Charles F. Sarjeant, member of the WCCO Radio staff from 1944 to 1959, and now a partner of Padilla, Sarjeant, Sullivan and Speer, Inc., Minneapolis public relations firm. Broadcasters' Associations Hold Officer Elections Ralph W. Beaudin, president of radio station WLS Chicago was elected president of the Illinois Broadcasters Assn. Other officers were M. H. Stuckwish, WTIM Taylorville, secretary-treasurer; Donald C. Michel, WRAJ Anna, director and Joseph Bonansinga, WGEM Quincy, director. Elected officers of the Texas Association of Broadcasters were: R. E. (Lee) Glasgow, WACO Waco, president; H. A. (Tony) Bridge, KMIT Marshall, vice president and CONGRATS TO WHN WNEW-TV HOSTS CHICAGO COCKTAIL PARTY The Ambassador West in Chicago was the scene of a WNEW-TV cocktail party for Chicago advertisers and time buyers. Attended by WNEW-TV vice president and general manager, John McArdle; WNEW-TV commercial manager, Bernie Zeidman and Metro Tv sales's president, John Sias, the party was in recognition of Chicago advertising's contribution to the continuing national acceptance of WNEW-TV, New York as an advertising medium. Metro Tv Sales, which represents WNEW-TV, acted as co-host for the party. It also represents; KTTV Los Angeles, WTTG Washington, KMBC-TV Kansas City, WTTV Indianapolis, KOVR Sacramento, WTVH Peoria and WTVP Decatur. Pictured above are (l-r) Bob Glaser, Metro Tv Sales; Ruth Leach, McCannErickson; Bob Shaw, McCann-Erickson and Skip French, Metro Tv Sales. niiniiiiiiiiiiiiiiniiiiiiiiniiiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii^ 54 Frank McNally, left, WHN account executive, is shown with James McElwaine, center, vice president sales, eastern district. North American Van Lines and Syd Kallner, radio tv director. Pace Advertising, Inc., during party at Storer House to celebrate the 1001st "lead" delivered by WHN in the course of their continuing campaign with North American— one of the country's major movers. 1IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIINIIIIIIIIIII, Ray Herndon, KMID-TV Midland, secretary-treasurer. Newly-elected president of Connecticut Broadcasters Assn. is Howard W. Maschmeier, manager of WNHC-TV Hartford-New Haven, Conn. Free Goods Deal Offered By Colgate's 'Tackle' Colgate will help prc-sell "Tackle," and a special identification bracelet offer, with a national consumer advertising campaign including radio spot announcements on 1 25 stations coast-to-coast. The featured free goods deal is a "four free with 20" offer that includes a two dozen sell-on-sight self-display unit with an actual sample of an identification bracelet, a $4.50 value with personalized engraving, can be purchased by "Tackle" users for only $1.00 with a coupon included in the "Tackle" package. In this special trade offer, the dealer purchases twenty twoounce packages of "Tackle" and receives four free with his purchase. Roosevelt, Blanc Sign Sales-Service Agreement Mel Blanc, famous Hollywood funny-man and the voice of scores of the world's best-known cartoon stars, announces a major sales-service expansion of his Hollywoodbased broadcast production company, Mel Blanc Associates, with Elliott Roosevelt, second son of SPONSOR u