Sponsor (Oct-Dec 1964)

THE CHANGING SCENE Tester Corp. Advertises Pla Enamel on Telvision Spra Pla and Pla enamels are being promoted via two of the continuing major network television shows during 1964 and 1965. Spray Pla and Pla commercials will be telecast in color and black and white on NBC-TV's Johnny Carson Tonif^ht show and Today show, featuring Hugh Downs as host. Coverage by the Tonight and Today shows combines to total 249 television stations. This is the first network television advertising ever to have been purchased by Testor. 36-year-old Rockford-based firm. It also marks the first time a hobby industry firm has used network television advertising. •Midget Mustang' Unveiled at Show American Machine & Foundry Co. has disclosed at the opening of the annual National Premium Buyers Show in New York City, that it is presently making a "midget Mustang" premium for Ford dealers at the rat of 2,500 daily at its Wheel Goods Division plant in Olney, 111. The fire-engine red pedal-powered exact scale replica of this top selling Ford model will be available at Ford dealers only. Promotion material for radio, tv and print media is already in the hands of Ford dealers nationally for use at the local level. Ford will provide added support via network television commercials and "Midget Mustang" promotional ads in Lije and Readers Digest between now and Christmas. PGW Expansion Seen A major physical expansion of the Los Angeles offices of Peters, Griffin, Woodward, Inc. has been completed. The new quarters, which remain in the Lee Tower at 5455 Wilshire Boulevard, have over 50 percent more space. The facilities are now on the 19th floor. Milton Bradley Company Buys 'Today' Program TTie Milton Bradley Co. has purchased sponsorship in NBC-TV's Today program by Mike Weinblatt, director, participating sales, NBC. "We are delighted that the success of the Milton Bradley Today sponsorship last season has resulted in the renewal of their sponsorship this year," Weinblatt said. The many Milton Bradley box games will be advertised on Today, with host Hugh Downs doing the commercials, in a campaign which begins Nov. 7 and will continue until Christmas. The order was placed through Richard K. Manoff Inc. New Representative For Storer Station Radio station KGBS, the Storer station in Los Angeles, is represented by Venard, Torbet & McConnell. Inc. effective immediately, according to an announcement by Wendell B. Campbell, vice president and managing director of the station. Anheuser-Busch Sponsors Los Angeles Baseball Anheuser-Busch, Inc. will be the new co-sponsor of the Los Angeles baseball team on television and radio for the 1965 season. The agreement calls for 30 games to be telecast over Los Angeles station KTLA, of which 10 will be preseason games from the Angels' Palm Springs training quarters and 1 82 games over radio station KMPC and the Los Angeles Angels radio The World's grapiest Dry Red "Wine Mogen David Wine Corp.'s new spot tv commercial for dry red wine takes viewer on quick trip to Italy, including Venice to see "the world's grapiest Dry Red wine" being served with spaghetti, pizza and cheese. The announcer makes the point that Mogen David Dry Red is "perfect anytime, anywhere." Video schedule covers every important market as part of the company's multi-million air and print fall campaign. Edward H. Weiss & Co., Chicago, is the agency. network in 19 major markets in California, Nevada and Arizona. Gardner Advertising Agency represented Anheuser-Busch for BuschBavarian and D'Arcy Advertising Co., acted for Budweiser in the arrangements. KPHO Radio Joins Mutual Network KPHO, Phoenix, Ariz., became affiliated with the Mutual Broadcasting System, Oct. 2, announced John Crowley, KPHO Radio Station manager. Operating from its new, ultramodem offices and studios on the mezzanine of the Chris-Town Shopping Center in Phoenix, KPHO will combine the Mutual Broadcasting news services with its already prominent Newscope news broadcast service. Call Letter Change KRES-TV Medford, Ore. has changed its call letters from KBESTV to KTVM. M SPONSOR