Sponsor (Oct-Dec 1964)

Record Details:

Title:
Sponsor
Date:
Oct-Dec 1964
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Oct-Dec 1964)
Leaf #:
000337
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
September 28, 2023
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A top-drawer secret until Spot TV changed the picture Hudson brought the tissue box out into the open. And they did it via Spot TV. Back in 1957 Hudson Pulp and Paper, a regional advertiser, decided to compete with national advertisers for a bigger share of sales. Hudson filled out its line with bathroom tissues and paper towels. And, of course, facial tissues that made packaging history : The advertising 'came off with the wrapper! Hudson allotted 87^^ of the iadvertising budget for Spot TV, and was able to compete 'on an equal footing with national competition. Its brands now rank 1st, 2nd, or 3rd virtually everywhere they're sold. And since 1957, consumer sales have increased by more than 300 "^c Spot can change the picture for you. If you're a regional advertiser and want to introduce a new line of products, or compete with national advertisers on an equal basis in your markets — you can do it effectively with Spot TV. TvAR can show you how to put Spot to work for you in the eight major markets where their television stations are. You get more out of your advertising dollars when you spot your markets with Spot TV. Hudson learned that buying television by the market gave them the Showcase they needed. Learn for yourself. Call TvAR. TvAR TELEVISION ADVERTISING REPRESENTATIVES, INCORPORATED Representing: WBTV CHARLOTTE (JEFFERSON STANDARD BROADCASTING CO.) • WTOP-TV WASHINGTON AND WJXT JACKSONVILLE (POST-NEWSWEEK STATIONS) WBZ-TV BOSTON, WJZ-TV BALTIMORE, KDKA-TV PITTSBURGH, KYW-TV CLEVELAND AND KPIX SAN FRANCISCO (GROUP W STATIONS) TvAR Offices in New York, Chicago, Detroit, San Francisco, Los Angeles and Atlanta Novembar 9, 1964 5