Sponsor (Oct-Dec 1964)

Record Details:

Title:
Sponsor
Date:
Oct-Dec 1964
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Oct-Dec 1964)
Leaf #:
000342
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
September 28, 2023
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You'd cry like a baby if you really knew what goes on at media meetings Time short. Pressure high. Deadlines close. Media files absent. Media decisions must be made — and you can't be there, in person. But SRDS is almost always* there, and with your Service-Ads in SRDS> yOUARf THERE selling by helping people buy. ^/n National Analyst, Inc. survey, 83% of agency execufives say SRDS is accessible in client meetings. S15Z>S STANDARD RATE & DATA SERVICE, INC. T/ie Nofiono/ Aufhor/fy Servi'ng fhe Medi'o-Buying function C. laury Bohhof, President and Publisher 5201 Old Orchard Road, Skokie, III. 60078 YOrktown 6-8500 Sales Office-Skokie • New York • Los Angeles 10 SPONSOR Nivej