Sponsor (Oct-Dec 1964)

Record Details:

Title:
Sponsor
Date:
Oct-Dec 1964
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Oct-Dec 1964)
Leaf #:
000359
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
September 28, 2023
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

& ipansop NOVEMBER 9, 1964 1965: big year for character licensing By sending video programs into America's homes, sponsors foster a whole new retail and promotional field: that of licensing television-related commercial products ■Every five or six years (clue: the time span between a child's birth and go-to-school age), a new tidal wave hits the $350 million field of character-merchandising. In the early 50's, it was Howdy Doody; then, a toddler's age later, Davy Crockett. Now 1965 promises another high-water mark. What this means, of course, is that every sponsor of a merchandised tv program or name stands to gain millions of additional exposures throughout the nation (in NEWEST TREND: Success of serious recordings cleared way for soberminded books, both here and abroad. "The Defenders" appears in Danish (middle, left) while "Thinking Machine" (same row, right) is German. uni; -AHlnh.jIcl .\Lj< 1 .« 'is!i November 9, 1964 27