Sponsor (Oct-Dec 1964)

Record Details:

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An estimated 10,000 people await 1 p.m. opening of gates for fifth annual WTOL-TV (Toledo) "Day at the Zoo." Tv: the (young) people's i<c ■ The popular, animated tv character, Magilla Gorilla — and characters from the program as manufactured by Ideal Toy Co., the program's sjx)nsor — helped attract younsters to the fifth annual WTOLTV (Toledo) Day at the Zoo. Theme for the eight-hour outing was a comical, "Elect the people's choice, go ape and rejoice: Magilla the Gorilla for President." To carry it out, WTOL gave gorilla buttons to the first 20,000 through the zoo gates, also had 100 "convention workers" (including a 20-piece band) help the children cast ballots on real voting machines, lent for the day by the county elections board. Toledo's Mayor John Potter addressed the group, while the vice-mayor and a city councilman helped judge a gorilla poster contest that drew 2000 entries. Winners received more than 100 Ideal toys and prizes, mostly in the form of stuffed gorillas. Ideal Toys' advertising manager, Abe Kent, gave out the prizes as Ed Justin, merchandising manager for Screen Gems who promotes Magilla, applauded from the sidelines. To complete the tv-oriented day, "Miss Ann" of WTOL-TV's Romper Room led the children in singing for the Toledo zoo director. Similar Magilla promotions, available to stations and stores through Screen Gems, have been held in Muskegon, Mich. (Sept. 26), In Iff Ed Justin, merchandising manager of Screen Gems, applauds nominee. Major drawing card: Magilla Gorilla, the tv character, who was up for election as President as main feature of voting-themed activities. 36 SPONSOR