Sponsor (Oct-Dec 1964)

Record Details:

Title:
Sponsor
Date:
Oct-Dec 1964
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Oct-Dec 1964)
Leaf #:
000369
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
September 28, 2023
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dianapolis, Ind. and Reading, Pa. (both Oct. 3) and are scheduled for Minneapolis, Oct. 22-23; Boston, Nov. 6-7; and Abilene, Nov. 2728. Just how effective is such a tvmerchandising pull? Judge by the numbers that turned out in Toledo: Zoo attendance records for the year were smashed by the children and adults who participated: the total attendance was 55,340. Ideal Toy's Abe Kent distributes prizes. November 9, 1964 New dimension in weather shows is given by regular telecasts of Nimbus eyeview of entire Eastern part of United States on WSM-TV. ■^ Station engineers tinkered helical antenna to pick up tv signal of Nimbus satellite for Nashville viewers. Weather show gets boost from outer space ■ The weather always makes news in Nashville. Perched on the edge of the Highland Rim of the Cumberland Basin, Nashville residents are constantly alert for cold fronts, which penetrate the Ohio Valley, lowpressure cyclonic developments in the Southwest and the Gulf, and other quick-change weather situations. Small wonder that the weather shows on Nashville's WSM-TV include Gulf Oil, Greyhound, Neuhoff Packing, Trustworthy Drugs, Household Finance, First Federal Savings & Loan and American Bread. For tv dialers, weather information in Nashville helps to determine everything from how Junior will be dressed for school to how major businesses will operate the following day. Recently, WSM-TV decided to go a step further in its weather reporting. Station engineers, following up a brainstorm of station president John H. DeWitt, Jr., pieced together a $700 "junkyard" antenna and tuned in on NASA's "Nimbus" weather satellite high in orbit. Since late August, these Nimbus pictures have been shown, via tape, in the station's 30-reports-weekly series. Reaction from both viewers and sponsors is "excellent," says the station. ♦ 37