Sponsor (Oct-Dec 1964)

Record Details:

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THE CJHANGrTNG SCENE First New Commercial UHF Station Set for New York The Empire State Building and the New Jersey Television Broadcasting Corp. have signed a 20-year lease which will bring the first new commercial television station and the only commercial UHF station to the New York metropolitan area in 17 years, Hclmsley-Spear, Inc., management agents for the Empire State Building have recently announced. Edwin Cooperstcin, president and general manager of UHF channel 47, WNJU-TV and Harry B. Hebnsley, president of HelmslcySpcar, Inc., signed the lease at ceremonies in the world's tallest building, which already accommodates all eight of New York's television stations. The new lease provides both for the location of channel 47's antenna system atop the Empire State Building and its transmitting facilities on the 84th floor. Growth of UHF television is expected to be accelerated by the fact that all television sets manufactured after April, 1964, must be equipped to receive new UHF stations on channels 14-83. Channel 47's specially-designed antenna is presently being fabricated by Radio Corporation of America at Camden, N. J. The two fifty-two foot long antenna will be installed on the north and south sides of the Empire State Building's tower at a height of 1,200 feet. Work is expected to start this month, with the new station going on the air sometime next spring. The Empire State Building was represented in this matter by its general counsel, Wien, Lane & Klein, and the New Jersey Television Broadcasting Corp. was represented by Melvin J. Wallerstein, Newark, N. J. Agencies Part Company Gardner Advertising Co. and Hamilton Cosco, Inc., Columbus, Ind., have jointly armounced a mutual agreement to part company effective Dec. 31, 1964. RIGHTS AWARDED TO CLAY-LISTON FIGHT ^ Frederic H. Brooks, president of Sportsvision, signs for Inter-Continental Promotions | 1 as he and Robert f. Hurleigh, president of Mutual Radio Network, ink pact giving | 1 Mutual exclusive radio broadcast rights to the Clay-Liston fight. | iiiiiiiiiiiiiiiiiiiiiiiiiiiiiuiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiNiiiiiiiiiiiiiiiiiiiiiiiiiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii^^ Award Nominations Now Being Received Annt)uncemenls about the 23rd annual awards of the Alfred I. duPont Awards Foundation have been mailed to more than 4,000 radio and television stations, it has been announced by the foundation's curator, O. W. Riegel, director of the Lee Memorial Journalism Foundation, Washington and Lee University. The deadline for nominations is Dec. 31, 1964. The purpose of the awards is to identify and honor broadcasters who did outstanding work in the public interest during 1964. Only three citations are made: one honoring a relatively large radio or television station; one honoring a relatively small radio or television station and one honoring a commentator. Nominations may be made by individual stations, networks, commentators, or agencies, Riegel said, but emphasized that the general public within the communities served and persons with an interest in broadcasting are also welcome to submit nominations. A grant of $1,000 accompanies each award which may be used for any purpose, but since 1951, the duPont Foundation has invited recipients to establish fellowships or scholarships in the broadcasting arts at appropriate educational institutions in the name of the winners and the foundation. Maxon To Close Chicago Office C. Terence Clyne, president of Maxon Inc., has announced the closing of Maxon's Chicago office effective Jan. 1, 1965. The management, creative and media services for the A. E. Staley Manufacturing Co., the single account in Maxon Chicago, have been selected by Maxon New York for several months. This move will complete the transfer. Haakon Groseth, senior vice president of the Chicago office, will be transferred to New York immediately with other members of the staff essential to the Staley operation. Raymond Strieker, vice president in charge of the Maxon Chicago office, will become a consultant to Maxon New York effective Jan. 1, 1965. 46 SPONSOR