Sponsor (Oct-Dec 1964)

THE CHANGING SCENE Menley and James Inc. Produce 'Family Living' NBC's Family Living is now being produced by the Menley and James Laboratories Family Life Institute. Family Living, which has attracted world and national authorities to its 520 consecutive programs over 10 years, is moderated by Edwin Lee. Rate Increases Effective May 1, 1965 television stations WTVO Rockford, 111. and WICS Springfield-Decatur, 111., will increase their rates from $400 to $450 and from $325 to $350, respectively. All advertisers will be charged at the new rate indicated commencing with the effective date. American Dairy Assn. Buys ABC's 'Shindig' American Dairy Association's latest advertising buy is ABC-TV's Shindig. Shindig is the first "pop" musical show in prime time beamed directly to teen-agers. Shindig follows the Patty Duke show on Wednesday evenings from 8:30 to 9:00 EDT: 7:30 to 8:00 CDT. It features the latest in song by the top recording artists of the day. The Shindig dancers are from the movie version of West Side Story. ADA commercials will feature teenagers who aspire to be senators, editors and scientists and are built around the theme "Big Ambitions Need Milk to Grow On." giiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiimiiiiiiiiiiiiiiiiiiiii^ iiiip^ I AFTER THE MARKETEER MEETING I shown after the 1964 Pepsi-Cola Marketeer Award meeting in Jacksonville, Fla. are, left to right, W. Arthur Fielden, senior vice president of Bishopric-GreenFielden, Inc., of Miami; Bob Dobelstein of radio station WGRO Lake City, Fla., named Pepsi-Cola Marketeer of 1964; John W. Holeman, president and general manager of the Pepsi-Cola Bottling Co. of Jacksonville, who presented the award, and Harry Talbert, of WPDQ Jacksonville. Fielden reviewed the merchandising support of the radio stations at the meeting. Talbert, the "voice of the Gator Bowl," was awarded a gold foghorn engraved with his name and "You're Alive," after he presented a five-minute play-by-play of the winner of the Pepsi-Cola shopping spree in action in her favorite supermarket. Richard Stakes Elected Institute Chairman Richard S. Stakes, assistant treasurer and controller of The Evening Star Broadcasting Co. (WMAL-AM-FM-TV) Washington, D. C, was elected chairman of the board of the Institute of Broadcasting Financial Management at the membership meeting in Detroit. He succeeds Thomas Carroll of Time-Life Broadcast Stations. AVAILABLE IN HOLLYWOOD TV SUPERVISOR-PRODUCER-DIRECTOR Heavy experience in commercial and program production. Member Directors Guild of America. West Coast representative for a major New York agency has free time to handle additional assignments. Personal top-level contacts at all 3 networks. BOX 98, SPONSOR, NEW YORK 19, N.Y. Rep Appointments Grant Webb & Co. appointed exclusive national representative for radio stations KCAD Abilene, Tex., KOKE Austin, Tex. and KMYC Marysville, Calif. Vic Piano Associates, Inc. appointed national representative for WEXL Detroit, Mich. H-R Representatives, Inc. re-appointed as national sales represent , ative for WDOK Cleveland, Ohio. Peters, Griffin, Woodward, Inc.. appointed exclusive national representative for WNUS Chicago and WERE-AM-FM Cleveland, Ohio. I Adam Young Inc. resumed representation of WKIX Raleigh, N. C, Nov. 1 . Advertising Time Sales, Inc. new national sales organization for ra1 dio station WAKX Duluth, Minn.j Superior, Wis. • National Time Sales appointed as i exclusive national sales representatives of stations WGOE Richmond, ; Va., WCJD Jacksonville, Fla. and reappointed as rep for KLOK San i Jose-San Francisco and KGST Fresno, Calif. TVi loar 52 SPONSOR J