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People Only, will be in charge of public relations. Vice president John Jaymes has announced that Teleradio is now agency for New York's newest newspaper, The New York Express, Romax Industries, The Garden Cafe, Vesuvio Restaurant, Independent Computer Systems School and Golden Hills Academy. Total billing exceeds three million dollars.
iCarson, Roberts Celebrate Tenth Year Profit Sharing
The Carson/Roberts advertising agency shut down its operations for two hours on Oct. 26 to hold a luncheon for all 145 employees at Dublin's restaurant in Los Angeles.
The purpose of the luncheon was to celebrate Carson/Roberts' 10th year of profit sharing. Films, slides and talks by the agency's principals depicted C/R's activities for the past ' 10 years.
Ralph Carson, president, and Jack Roberts, executive vice president, also announced that they will be renovating the buildings next to their main office headquarters on Beverly Boulevard so that they will have an extra 5,000 square feet of office space. Carson/Roberts acquired the land last year.
'Tab' Gains Nationwide Consumer Acceptance
In little over a year, "Tab," the Coca-Cola Co.'s low calorie soft drink, has become the third largest ' advertised product on sopt tv in the nation. A top selling trio composed of flavor, quality and distinction is faithfully reflected in spot television commercials for "Tab."
"Tab" made its official entry into the post-mix vending field at the National Automatic Merchandising Assn. convention and exhibit. Acceptance of "Tab" by bottlers and consumers alike accounted for almost complete coverage of the country in less than a year.
C. J. LaRoche and Co. Closed Branch Office
I C. J. LaRoche and Company of 575 Lexington Ave., New York City, announces the closing of its branch office in Hollywood at 6269 Selina Ave.
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REFERENCES: Sales Management Survey of Buying Power, June 1964; NCS, 1961. REPRESENTED NATIONALLY BY HARRINGTON, RIGHTER & PARSONS, INC.
November 9, 1964
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