Sponsor (Oct-Dec 1964)

KLEF's studios are in the Sterling Building in downtown Houston, and the transmitter and antenna are located atop the Tennessee Building, a few blocks away from the studio site. With a power of 45,000 watts, KLEF extends its coverage to 58 Texas counties and six Louisiana parishes. 3M Company Reports High Sales and Earnings The 3M Co. has reported the highest sales and earnings for any three months period in the firm's 62-year history. Records were also set for the first nine months of 1964. Sales for the three months ending Sept. 30, 1964, reached $230.6 million, compared with $210.9 million for the same period last year, an increase of more than nine percent. Net income of $26.5 million, equal to 50 cents a share of common stock, up 1 1 percent, compares with $23.8 million, equal to 45 cents a share, for the third quarter in 1963. Eastman Kodak Sponsors 'Greatest Showman' The story of Cecil B. DeMille's film career will be presented in a 90-minute color special, The World's Greatest Showman, on NBC-TV Sunday. Nov. 29. Eastman Kodak Co., through J. Walter Thompson Co., has purchased full sponsorship of the program, it was announced by Sam K. Maxwell Jr., director of special program sales. NBC-TV. Eastman also sponsored the first showing of the special program. 'Holiday Hostess' Promotion Scheduled A special "Holiday Hostess" promotion to acquaint consumers with holiday uses of Cambell's Tomato Soup was announced by the company. Throughout the year a continuous advertising schedule will support Campbell's Soups. During the "Holiday Hostess" promotional period, specific tomato soup advertising will appear in national magazines as well as on television and radio. Arthur Hull Hayes Receives Award CARTA (Catholic Apostolate of Radio, Television and Advertising) will present its annual CARTA Award to the president of CBS Radio, Arthur Hull Hayes. CARTA'S president John McArdle, vice president and general manager of WNEW-TV said that the award will be presented at CARTA'S 17th Annual Communion Breakfast Nov. 8 at the Waldorf Astoria Hotel. The CARTA Award is bestowed annually to Catholic professionals in the fields of radio, television and advertising. Offices Change Locations Ralph C. Ellis Enterprises recently moved to newer and larger offices at 556 Church St., Toronto, Ont. Ellis Enterprises began its operation in January of this year at the Film House, 22 Front St. West, Toronto, and is a tv film program distributor in Canada and abroad. Ackerman Associates Inc. Oklahoma City. Okla., has moved to new quarters in the Ackerman Building. United Founders Plaza. KFOG has moved to new studios and offices at Ghirardelli Square. San Francisco. The Kaiser Broadcasting Corp. FM outlet is the first tenant to occupy quarters at the multi-million dollar development. The new address is 900 North Point, San Francisco. PCS Film Productions Makes Westclox Film PCS Film Productions has produced a one-minute tv newsfilm for the Westclox Div.. General Time Corp. Titled Newest Face on Broadway, the film — a 16 mm black and white silent production, with accompanying script — features the recent installation on Broadway of the new Westclox outdoor clock, the largest outdoor clock in New York. The newsfilm was distributed to 200 major tv stations throughout the United States for use on locallyemanating news shows. The agency for Westclox is MacManus, John and Adams, Inc., New York. YOU'VE MgT THE v/hen he says snow, by gosh it snows TYPF The kind of a chap people always cup an ear to. They swear by what he says. They like the witty way he says it. He's a pro at it! Like our man Jack Davis — WKOW's big PROgramming personality on the weather beat. When Jack says rain tonight, by gosh it rains tonight. When he says prepare for it, people go right out and buy slickers and lemons and windshield wipers and detergents and complexion creams and cough syrups and things. Got a product to add to that list? Let Jack Davis and his popular Weatherscopes whip up a sales storm for it! The PROgramming Station MADISON, WISCONSIN CBS Wisconsin's Most Powerful Station! rONY MOE, ViteVres. & Gen. Mgr Ben Hovel, Gen. Sales Mgr. Larry Bentson, Pres. Joe Floyd, VicePres. Represented nationally by H-R \^. A i.'J/»M«l STATION November 9, 1964 59