Sponsor (Oct-Dec 1964)

Record Details:

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this output covers an extremely broad gamut of subject matter. For NBC News, there is no vast gap between past and present. Almost nothing, after all, is outside the flow of history. Obviously, the sudden deposing of a foreign political chief, or the eruption of an atomic bomb by an erstwhile non-nuclear nation are events calling for television news reports and specials. But— perhaps not so obviously— there is also a need for specials ;hat enlighten us about the past. With this in mind, NBC News has produced highly acclaimed documentaries on such subjects as ancient Greece and the history of the Nile, and will soon present a fascinating explora tion of the Louvre. The versatility of NBC News is matched by the diversity of the network's entertainment programming— a line-up rich in firstquality drama, humor, comedy-adventure, music and fantasy. But Election Night, of course, belonged to NBC News-to Chet Huntley, David Brinkley and all their able colleagues who performed so difficult a job in so masterful a fashion. NBC viewers know the election coverage they saw and heard was no one-night stand. Couldn't be. For NBC doesn't believe in a one-night standard. Look to NBC for the best combination of news, entertainment and sports. November 16, 1964