Sponsor (Oct-Dec 1964)
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Agencies (and their billings)
Total air 1964 1963
Total . 1964
gency 1963
Percent air 1964
of total 1963
Spent or Network
tv '64 Spot
Spent on radio '64 Network Spot
Rank
1
J. Walter Thompson
158.9
146.0
280.0
270.0
54
54
94.5
43.4
3.8
17.2
1
2
Young & Rubicam
128.8
127.1
223.8
224.1
53.7
48
91.5
28.2
3.3
5.7
2
3
Ted Bates
126.5
113.8
158.24
142.9
80
80
58.3
61.9
.32
6.0
3
4
Batten, Barton, Durstine & Osborn
123.0
104.5
256.2
240.0
48
44
58.0
45.0
2.0
18.0
4
5
Leo Burnett
111.4
100.4
153.0
134.4
72.7
74.7
71.6
36.6
.5
2.6
5
6
Benton & Bowles
97.8
92.0
127.1
118.5
77
76
58.9
36.4
.3
.002
6
7
Dancer-Fitzgerald-Sample
92.0
82.5
120.0
117.8
77
70
47.0
41.0
.3
3.7
7
8
McCann-Erickson
91.5
97.0
194.0
200.0
47
49
50.0
25.0
3.0
13.5
8
9
William Esty
90.0
78.0
108.0
98.0
93
80
59.0
11.5
3.0
16.5
9
10
Foote, Cone & Belding
88.7
85.4
150.0
150.0
59
57
56.5
22.2
8.76
1.2
10
11
Compton
81.3
81.4
108.5
110.0
74
74
46.7
29.8
2.9
1.9
11
12
N. W. Ayer
74.4
70.0
186.0
178.0
40
39
24.0
29.0
3.4
.18
12
13
Sullivan, Stauffer, Colwell & Bayles
68.7
64.4
88.2
88.5
78
73
39.6
21.9
none
7.2
13
14
Lennen & Nevi^ell
62.9
67.3
121.0
124.0
52
54
42.3
13.3
2.5
4.8
14
15
Grey
55.2
45.0
92.0
75.0
60
60
25.0
27.0
1.0
2.0
15
16
D'Arcy
42.0
41.0
90.0
90.0
47
46
15.0
18.0
2.0
7.0
16
17
Ogiivy, Benson & Mather
41.8
24.7
70.3
54.0
60
46
15.5
23.1
.7
2.5
17
18
Maxon
40.0
30.0
48.0
42.2
83
60
36.0
2.0
none
2.0
18
19
Kenyon & Eckhardt
38.5
42.5
83.6
85.0
46
50
14.6
17.2
.8
5.9
19
20
Needham, Louis & Brorby
36.2
35.0
56.6
54.0
64
65
17.3
6.9
4.7
7.3
20
21
Norman, Craig & Kummel
35.0
36.4
54.0
52.0
65
70
21.5
11.5
none
2.0
21
22
Campbell-Ewald
32.0
32.0
90.0
90.0
36
36
20.0
5.0
4.5
2.5
22
Cunningham & Walsh
32.0
26.8
53.0
50.5
60
53
13.0
12.0
6.0
1.0
Doyle Dane Bernbach
32.0
18.2
103.0
74.0
31
29
9.5
17.8
.04
4.7
25
Campbell-Mithun
31.0
19.0
60.0
51.0
52
48
15.3
8.2
.4
7.1
25
26
Gardner
26.8
21.9
64
49.6
42
44
4.4
15.3
1.1
6.0
26
27
AAcCann-Marschalk
25.0
20.0
50.0
40.0
50
50
(combined
18.0)
(combine
i 7.0)
27
28
Wade
21.5
22.5
28.6
30.0
74
75
14.2
7.3
none
.5
28
29
Post-Keyes-Gardner
20.8
19.5
34.5
32.5
60.3
60
9.5
8.5
.9
1.9
29
30
Doherty, Clifford, Steers & Shenfield
19.6
19.0
28.0
27.6
70
71
4.7
12.2
.09
1.8
30
31
Tatham-Laird
19.2
18.4
30.0
28.5
64
65
10.0
8.2
(combined 1.0)
31
32
Geyer, Morey, Ballard
18.9
13.1
55.1
49.0
34
27
8.1
6.8
1.6
2.6
32
33
Papert, Koenig, Lois
18.1
16.2
27.0
23.0
67
70
12.4
4.9
none
.8
33
34
Ketchum, MacLeod & Grove
17.6
14.1
55.6
44.5
32
32
(combined
16.4)
(combined 1.2)
34
35
Gumbinner-North
17.4
11.0
30.0
23.5
58
47
8.3
7.5
none
1.5
35
36
Fuller & Smith & Ross
16.0
17.0
58.0
58.0
28
29
11.5
none
36
MacManus, John & Adams
16.0
14.8
72.7
60.0
22
23
11.0
1.0
1.0
3.0
38
Arthur Meyerhoff
14.5
12.9
14.8
13.4
99
96
none
11.3
1.4
1.8
38
39
Erwin Wasey, Ruthrauff & Ryan
14.0
19.0
47.0
57.0
30
35
10.0
2.0
.8
1.2
39
40
Grant
13.0
13.0
47.0
47.0
28
28
2.0
8.0
.4
2.6
40
Guild, Bascom & Bonfigli
13.0
10.0
17.5
18.0
74
56
4.3
6.8
none
1.9
Parkson
13.0
15.8
16.0
18.5
81
88
12.0
1.0
(combine
d .2)
43
W. B. Doner
12.5
13.6
17.8
17.0
70
80
3.5
4.0
.5
4.5
43
44
Kastor, Hilton, Chesley, Clifford 8c Atherton
12.0
12.0
20.0
21.0
60
57
none
10.0
1.0
1.0
44
45
Carson/ Roberts
11.6
7.7
18.0
12.0
64
64
6.7
4.4
.1
.4
45
46
D. P. Brother
11.2
11.2
34.0
34.0
33
33
7.7
none
1.0
2.5
46
Honig-Cooper & Harrington
11.2
8.9
16.3
16.7
69
53
none
9.2
.3
1.65
48
Warvi'ick & Legler
11.0
9.2
25.2
23.0
44
40
4.7
1.2
4.4
.6
48
49
Richard K. Manoff
10.5
10.2
12.0
12.0
88
85
4.4
6.0
none
.1
49
Street & Finney
10.5
10.1
14.0
14.0
75
72.5
(combined
10.0)
(combine
d .5)
* Projected advertising agency billings
calendar 1964,
incorpor
3ting some
revisions for
1963, in
millions o
dollars.
18
SPONSOR