Sponsor (Oct-Dec 1964)

Record Details:

Title:
Sponsor
Date:
Oct-Dec 1964
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Oct-Dec 1964)
Leaf #:
000423
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
September 28, 2023
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NORTHWEST AIRLINES, INC. 1420 WALNUT STREET • ROOM 918 • PHILADELPHIA 2, PENNSYLVANIA TELEPHONE SALES-PENNYPACKER 5-4500 • 24 HOUR RESERVAI1ONS-WALNUT2-2900 • SKY FRE1GHT.WALNUT2-4353 I'ir, Gene Litt General S.-.les l-fenager Radio Station \iGiiU City Line Avenue & Monuinent Road Philadelphia, Pennsylvania 19131 Dear Gene: October 5, 1964 It seems to me that any sellinrj or advertising media would have to 20 far to beat radio especially v/hen the radio station is WGAU and the salesi.'ian on the air is Mike Stanley. I saw the departure of Mike Stanley's Orient Tour last Saturday and believe me, there is no better testimonial to the dra^'/ing povrer of radio and Mike's personality, lihen your listeners actualJ-y fork out the money required for a trip through-out the Far East because they want to go v/ith Mike Stanley and when he does, that's selling! Needless to say, \:e at Northv/est are pleased with the tour proraotiono You and others on the staff at ./GAU did a fine job. Mke Stanley worked hard to make this tour a success and he got excellent arrangements and cooperation from Main Line Travel. All in all I feel the combination of VJGAU Radio, Mike Stanley, and Main Line Travel deserve special laurels from Worth^izest Aii'lines for making this business possible. Thanks, Gene, for making this tour possible in the first place. TJe at Worthv/est look forward to v/orking with WGAU in 1965. Sincerely, NOMWSST AHILIIJ^^S^niG David H Watson District Sales Manager :OAST-TO-COAST • FLORIDA • ALASKA • CANADA • HAWAII • JAPAN • KOREA • OKINAWA • FORMOSA • PHILIPPINES • HONG KONG 'lovenib3r 16, 1964 23 I