Sponsor (Oct-Dec 1964)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

Leslie B. Worthington, President of U. S. Steel, says "Industrial advertising is a vital ingredient in our marketing program." "In a company like United States Steel, which is developing an average of two new and/or improved products each month, it is vitally important that we use every marketing tool available. Industrial advertising, in my opinion, is one of the most effective. Exciting new prod ucts, an aggressive sales force, a knowledgeable technical service organization and a sound industrial advertising program make an almost unbeatable combination for informing and selling customers and prospects wherever they may be located." Advertising cuts the cost of selling . . . association of industrial advertisers 217 Madison Ave., New York, N.Y. 10016 AIA. November 16, 1964 27