Sponsor (Oct-Dec 1964)

Record Details:

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ACCENT SALES SOAR FROM USE OF RADIO W. C. McNiH, general manager of Accent International says, "Accent's use of radio has gone up in direct proportion to its sales. We started with a small network radio campaign four years ago. Sales results have dictated a greater and greater investment in network radio campaign. Visual is from "The Soaring Sixties," 1965 saleis presentation of the CBS Radio Network. Mr. Gittleson was a member of the organizing committee of the Television Advertising Bureau. He is survived by his wife, Frances, and three children. Wyler Introduces New Premium Line of Soups A chunk chicken and noodle soup mix is being introduced nationally by Wyler & Co., a division of The Borden Co. This premium soup will head a new line which inI eludes an onion and mushroom. Over 500 radio stations on the ABC and NBC networks will carry commercials for Wyler's soup mixes and the new chunk chicken variety. Sales messages will be heard five mornings each week on ABC's Breakfast Club, nine times each week on NBC's Emphasis and twice each Saturday on NBC's Monitor. Compton Advertising, Chicago, prepared the campaign for Wyler. Wesley Advertising Changes Management Wesley Advertising, Inc., whose billings have more than doubled in the past three years to over $13,000,000, today announced a number of key management changes designed to implement its recently inaugurated diversification and expansion program. Thomas B. Hubbard, who joined Wesley last fall as vice presidentoperations, and who has more recently been serving as chairman of its executive committee, was elected president. In Wesley's new management structure, Edward Markel was elected senior vice president and will be responsible for all agency operations reporting directly to Hubbard. Edward Markel Thomas Hubbard Elected vice president and director of media, marketing and research was Thomas P. Maguire, former vice president and media director of Maxon, Inc., who was also associated for many years with the Columbia Broadcasting System. Robert E. Eastright was elected vice president and director of creative services. Eastright was formerly vice president and creative director of Gardner Advertising prior to which he had been a copy group head at J. Walter Thompson and Young & Rubicam, Inc. OF MARKET COVERAGE MOST IMPORTANT WORD IN HIS ^ BOOK* syn'chrolized a. pertaining to a hookup of television stations, by which programs and commercials can be beamed from one camera to an entire market, simultaneously. b. pertaining specifically to KELOLAND TV, the 3-station hook-up which made synchrolized market coverage a reality. KELO-LAND TV enables an advertiser to cover the entire Sioux Falls-98 County Market —all at the same split second of confirmed time, with just one film, one tape or live commercial originating on KELO-tv. Sioux Falls. YOU COVER IT ALL FROM KELO-TV KELO-LAND TV gives you twice as much Metro Area audience .and more audience I in the total 98-county 'market. ..than all other stations combined! k^jBj^NO KELO-tv • KDLO-tv • KPLO-tv (interconnected) JOE FLOYD, President Ev»ns Nori), Eiecutive Vice Pres. tL Gen. M|;r Larry Bentson, Vice-Pres. Represented nationally by HR ARB Audience Summaries. 9 o.m. to Midnight. 7 days a week, March '64. a /MIDCO/ STATION November 16, 1964 63