Sponsor (Oct-Dec 1964)

tarnation Returns )n ABC Radio West In its first use of nctworlc radio I several years, the Carnation Co., ut of Erwin Wasey, Ruthrauff & yan (Los Angeles), has purchased 19 week schedule in Don Mc'eill's Breakfast Club on ABC tadio West, according to Jack H. llann, vice president of ABC .adio's western division. Set for a Nov. 16 start, the ;hedule calls for Don McNeill and le Breakfast Club cast to deliver ve commercials per week through ^pril 19, 1965. According to Paul v'illis, vice president of advertising 3r Carnation, products to be proloted on the program are Instant ^eat and Alber's Flap Jacks. Villis added that the last time he ;membered Carnation using network radio was several years ago ^hen it was a sponsor on the simulast of Art Linkletter's House *arty over CBS. Jews Accounts for Third Df Broadcast Employment Nearly a third of the persons mployed in commercial radio and ;levision have duties in the area if news, according to the first ationwide inventory of broadcast lews personnel prepared by the iadio Television News Directors ^ssn. Meeting in Houston, RTNDA lembers were told that tv news was ound to involve almost twice as nany employes per station as did adio news. In tv, an average of 9.7 leople per station were engaged in lews activities, including announcng, as contrasted with 4.5 people |)er station in radio. Projecting the information re:eived from a total of 2028 comnercial stations, RTNDA estimates hat approximately 26,000 broadcast employes have duties in the lews area, or only slightly less than ine-third of the 80,000 people estinated by the U.S. Department of .^abor in over-all broadcasting. 1 3olumbus Symphony Vlakes Television Debut Through the joint efforts of the A'estern Electric Co. and the Colimbus Symphony Orchestra WBNSrv presented the television debut of the Columbus Symphony Orchestra, under the direction of Evan Whallon. The sponsor, the Western Electric Co. is an unusual one: Their market is ready-made and growing every day, and their product is spread the length and breadth of this hemisphere — and overseas. Western Electric has two primary customers — Ohio Bell and other companies in the Bell system and the U.S. Government. Western Electric is sponsoring public interest shows to show Central Ohioans that they arc deeply involved and concerned with the community in which they live. They feel a good way to get to know neighbors is to meet them at the symphony. The Columbus Symphony Orchestra's television debut will present such classics as Johann Strauss' "Emperor Waltz," "The Procession of the Meistcrs" from Wagner's Die Meistersinger, the "Ritual Fire Dance," and "Dance of the Comedians." ORFORD inARDft/lLLIEriSI BIG MARKETBIG MARKET BASKET! Food sales per person in the dynamic Upstate Michigan market do run $31.00 higher than down in Detroit and Wayne County ($362 vs. $331). This is no exaggeration, (s...., ikds./.o.wj It IS an indication that the 36 counties in Upstate Michigan represent a well-nourished market, a powerful new opportunity for food advertisers. And this fact is substantiated by the area's one billion dollars in annual retail sales! Go ahead. Weigh the facts about this big, million-people market. Ask your jobbers or distributors what stations they'd like to use. Avery-Knodel can tell you the whole story. WWTVlWWUPTV CADILLAC-TRAVERSE CITY / SAULT STE. MARIE CHlNNCt 10 AKTINNl 1214' LA. I. CIS • U( /tr^rj-Knadal, Inc., f ic/wt/v* Notional Hoproiorttatlrot 'November 23, 1964 53