Sponsor (Oct-Dec 1964)

THE CHA.ISrGING SCEI^E Syndication Sales Show A Constant Increase An important "first" for American tele\ision has been chalked up by ABC Films, Inc. which has announced the sale of the first musical variety show to the BBC 2. Harold J. Klein, senior vice-president and director of world-wide sales for ABC Films, disclosed that the 1964-65 season's production of The Hollywood Palace will be seen over the facilities of BBC 2 starting later this year. The Hollywood Palace is seen Saturday evenings in this country from 9:30 to 10:30 p.m. over ABC-TV. Romper Room, the International Kindergarten, created twelve years ago in Baltimore by Bert and Nancy Claster, continues its expansion in markets throughout the world. Paul Talbot, president of Fremantle In ternational, the company which distributes the program abroad, has announced that Ulster Television in Belfast, Northern Ireland, is the newest market to sign for the show which will start there in January. During the past six weeks, Fremantle has signed three additional countries— Puerto Rico, the Dominican Republic and the Philippines — to bring the total to eleven. Peyton Place, 20th Century-Fox Television's twice-a-week show every Tuesday and Thursday, has been optioned by ABC-TV t\)r an additional 26 episodes, William Self, 20th-Fox Tv executive vice president has announced. Series initial commitment was for 52 segments. Self's statement regarding Peyton Place was made on the heels of announcements that 20th-Fox TV's other four series — Daniel Boone, 12 O' Clock High, Valentine's Day and Voyage to the Bottom of the Sea — had been picked up by their respective networks for iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiuiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiiiiiiiH^ NEW MUNSTER LEADERS PREVIEW 'PROFILES IN COURAGE' The U.S. Senate recently took the unusual step of honoring a television series. Shown at a preview of NBC-TV's "Profiles In Courage" in Washington, Nov. 6, are (left to right) Nathanael Davis, president of Aluminium Limited, sponsor of the program; Mrs. Robert F. Kennedy, sister-in-law of the late President Kennedy who wrote "Profiles In Courage"; Peter B. Kenney, NBC Washington vice president; Mrs. Brian Keith, wife of the star of one of the episodes; Robert Hooks, featured in one of the episodes; Brian Keith; Dorothy Tubridy, guest of Mrs. Kennedy; Sen. Mike Mansfield, Majority Leader and Robert Saudek, producer of the program. The television premiere of the new series, based on the Pulitzer Prizewinning book, was on Sunday, Nov. 8, on NBC-TV. Co-hosts for the preview attended by 15 senators, five Supreme Court Justices and other government leaders and stars of the show, were the Majority Leader and Minority Leader of the Senate. A black-tie dinner in the Capitol preceded the screening. IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIINIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIN II INIIIIIIIINIIIIIIIIIIIIIIN Emenee Industries has introduced a new cas^ ing set for boys and girls. The set is based on the new "knock-em-dead" CBS network show, "The Munsters." It also features a new casting compound called Castex "5." This new compound is simple to use, no heating element is needed. Just mix Castex "5" compound with water— pour it into the molds and let it dry. Within minutes the child is ready to paint the horrifying funny figures. I' III! Ill I IIIIIIIIIIIIIIIIIIII1IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIINUIIIIIIIIIIIIHIIIIIII II the balance of the initial year's run. Herbert R. Banquer, vice president in charge of foreign operations for the International Div. of United Artists Television, reports 10 additional overseas purchases of Hollywood and the Stars, the half hour documentary series describing the film capitol and its stars, recently seen on the NBC-TV network. These ten purchases bring the total international viewing audience for Hollywood and the Stars to 30 countries. Wolper Productions has finalized plans to film a hour-long tv special entitled King-Size Family, which will show how an American couple with 18 children live together. Alex Grasshoff has been signed by executive producer David L Wolper to produce and direct the filmed documentary. King-Size Family is slated for a network airing next spring. Guardian Maintenance Renews Rizzuto Show Guardian Maintenance division of General Motors Corp. has renewed its co-sponsorship of It's Sports Time with Phil Rizzuto on the CBS Radio Network for 52 weeks beginning Jan. 4, 1965, it was announced by George J. Arkedis, vice president, network sales, CBS Radio. The order was placed through the Guardian Maintenance advertising agency, D. P. Brother Inc. Detroit. 54 SPONSOR